-
1
-
-
0030528926
-
Measuring brand equity across products and markets
-
Aaker, D.A. (1996). Measuring brand equity across products and markets. Calif. Manage. Rev. 38, 102-120.
-
(1996)
Calif. Manage. Rev.
, vol.38
, pp. 102-120
-
-
Aaker, D.A.1
-
2
-
-
84901680449
-
Encouraging animal advertisers to pay for the use of animal images: a voluntary certification approach
-
Abbey, R. (2010). Encouraging animal advertisers to pay for the use of animal images: a voluntary certification approach. Stanf. J. Anim. LawPolicy, 3, 77-105.
-
(2010)
Stanf. J. Anim. LawPolicy
, vol.3
, pp. 77-105
-
-
Abbey, R.1
-
3
-
-
84901681741
-
Plano de Conservação do Soldadinho-do-araripe (Antilophia bokermanni)
-
Aquasis Fortaleza, Brasil.
-
Aquasis (2006). Plano de Conservação do Soldadinho-do-araripe (Antilophia bokermanni). Associação de Pesquisa e Preservação de Ecossistemas Aquáticos, Fortaleza, Brasil.
-
(2006)
Associação de Pesquisa e Preservação de Ecossistemas Aquáticos
-
-
-
4
-
-
79955919878
-
Defining flagship uses is critical for flagship selection: a critique of the iucn climate change flagship fleet
-
Barua, M., Root-Bernstein, M., Ladle, R. & Jepson, P. (2011). Defining flagship uses is critical for flagship selection: a critique of the iucn climate change flagship fleet. AMBIO, 40, 431-435.
-
(2011)
AMBIO
, vol.40
, pp. 431-435
-
-
Barua, M.1
Root-Bernstein, M.2
Ladle, R.3
Jepson, P.4
-
5
-
-
0012026834
-
Identifying appropriate flagship species: the importance of culture and local contexts
-
Bowen-Jones, E. & Entwistle, A. (2002). Identifying appropriate flagship species: the importance of culture and local contexts. Oryx, 36, 189-195.
-
(2002)
Oryx
, vol.36
, pp. 189-195
-
-
Bowen-Jones, E.1
Entwistle, A.2
-
6
-
-
84862599173
-
Where the wild brands are: some thoughts on anthropomorphic marketing
-
Brown, S. (2010). Where the wild brands are: some thoughts on anthropomorphic marketing. Marketing Rev., 10, 209-224.
-
(2010)
Marketing Rev.
, vol.10
, pp. 209-224
-
-
Brown, S.1
-
7
-
-
0008744881
-
A new species of Antilophia (Passeriformes: Pipridae) from Chapada do Araripe, Ceará, Brazil
-
Coelho, G. & Silva, W. (1998). A new species of Antilophia (Passeriformes: Pipridae) from Chapada do Araripe, Ceará, Brazil. Ararajuba, 6, 81-84.
-
(1998)
Ararajuba
, vol.6
, pp. 81-84
-
-
Coelho, G.1
Silva, W.2
-
9
-
-
84855419547
-
Soldadinho-do-araripe: símbolo para a conservação da natureza no Cariri
-
Girão, W. (2009). Soldadinho-do-araripe: símbolo para a conservação da natureza no Cariri. A Província, 27, 39-46.
-
(2009)
A Província
, vol.27
, pp. 39-46
-
-
Girão, W.1
-
10
-
-
0000188629
-
Effects of brand awareness on choice for a common, repeat-purchase product
-
Hoyer, W.D. & Brown, S.P. (1990). Effects of brand awareness on choice for a common, repeat-purchase product. J Consumer Res., 17, 141-148.
-
(1990)
J Consumer Res.
, vol.17
, pp. 141-148
-
-
Hoyer, W.D.1
Brown, S.P.2
-
12
-
-
3042574962
-
Antilophia bokermanni. IUCN 2011
-
IUCN. Version 2011.1 (visited July 08, 2012).
-
IUCN (2011). Antilophia bokermanni. IUCN 2011. IUCN Red List of Threatened Species. Version 2011.1 www.iucnredlist.org (visited July 08, 2012).
-
(2011)
IUCN Red List of Threatened Species
-
-
-
13
-
-
34547353150
-
Finding sources of brand value: Developing a stakeholder model of brand equity
-
Jones, R. (2005). Finding sources of brand value: Developing a stakeholder model of brand equity. J. Brand Manage., 13, 10-32.
-
(2005)
J. Brand Manage.
, vol.13
, pp. 10-32
-
-
Jones, R.1
-
14
-
-
8644245883
-
Branding perspectives on social marketing
-
Keller, K.L. (1998). Branding perspectives on social marketing. Adv. Consum. Res., 25, 299-302.
-
(1998)
Adv. Consum. Res.
, vol.25
, pp. 299-302
-
-
Keller, K.L.1
-
15
-
-
33847629872
-
Customer-based brand equity for a destination
-
Konecnik, M. & Gartner, W.C. (2007). Customer-based brand equity for a destination. Ann. Tourism Res., 34, 400-421.
-
(2007)
Ann. Tourism Res.
, vol.34
, pp. 400-421
-
-
Konecnik, M.1
Gartner, W.C.2
-
17
-
-
0346047291
-
Brand awareness effects on consumer decision making for a common, repeat purchase product: a replication
-
Macdonald, E.K. & Sharp, B.M. (2000). Brand awareness effects on consumer decision making for a common, repeat purchase product: a replication. J. Bus. Res., 48, 5-15.
-
(2000)
J. Bus. Res.
, vol.48
, pp. 5-15
-
-
Macdonald, E.K.1
Sharp, B.M.2
-
18
-
-
60249087357
-
How to do (or not to do)... Designing a discrete choice experiment for application in a low-income country
-
Mangham, L.J., Hanson, K. & McPake, B. (2009). How to do (or not to do)... Designing a discrete choice experiment for application in a low-income country. Health Policy Plann., 24, 151-158.
-
(2009)
Health Policy Plann.
, vol.24
, pp. 151-158
-
-
Mangham, L.J.1
Hanson, K.2
McPake, B.3
-
19
-
-
79955421298
-
The art of conservation
-
Nicholls, H. (2011). The art of conservation. Nature, 472, 287-289.
-
(2011)
Nature
, vol.472
, pp. 287-289
-
-
Nicholls, H.1
-
20
-
-
77951913185
-
Population Genetic Studies of Mitochondrial Pseudo-Control Region in the Endangered Araripe manakin (Antilophia bokermanni)
-
Rêgo, P.S., Araripe, J., Silva, W.A.G. et al. (2010). Population Genetic Studies of Mitochondrial Pseudo-Control Region in the Endangered Araripe manakin (Antilophia bokermanni). The Auk, 127, 335-342.
-
(2010)
The Auk
, vol.127
, pp. 335-342
-
-
Rêgo, P.S.1
Araripe, J.2
Silva, W.A.G.3
-
21
-
-
84880064408
-
Selection and implementation of a flagship fleet in a locally undervalued region of high endemicity
-
Root-Bernstein, M. & Armesto, J. (2013). Selection and implementation of a flagship fleet in a locally undervalued region of high endemicity. AMBIO, 42, 776-787.
-
(2013)
AMBIO
, vol.42
, pp. 776-787
-
-
Root-Bernstein, M.1
Armesto, J.2
-
22
-
-
84901681739
-
Instituto Chico Mendes de Conservação da Biodiversidade
-
Vol Brasília.
-
Silva, W.A.G., Linhares, K.V. & Campos, A.A. (2011). Instituto Chico Mendes de Conservação da Biodiversidade, Série Espécies Ameaçadas, Vol. 15. Brasília.
-
(2011)
Série Espécies Ameaçadas
, vol.15
-
-
Silva, W.A.G.1
Linhares, K.V.2
Campos, A.A.3
-
23
-
-
84901657751
-
Conservação do soldadinho-do-araripe: Subsídios para a elaboração do plano de manejo
-
Observadores de Aves de Pernambuco (OAP), Recife, PE, Brazil.
-
Silva, W.A.G. & Rêgo, P.S. (2004). Conservação do soldadinho-do-araripe: Subsídios para a elaboração do plano de manejo. Observadores de Aves de Pernambuco (OAP), Recife, PE, Brazil.
-
(2004)
-
-
Silva, W.A.G.1
Rêgo, P.S.2
-
24
-
-
0031102939
-
Flagships, umbrellas, and keystones: is single-species management passe in the landscape era?
-
Simberloff, D. (1998). Flagships, umbrellas, and keystones: is single-species management passe in the landscape era? Biol. Conserv., 83, 247-257.
-
(1998)
Biol. Conserv.
, vol.83
, pp. 247-257
-
-
Simberloff, D.1
-
25
-
-
84862538271
-
Identifying Cinderella species: uncovering mammals with conservation flagship appeal
-
Smith, R.J., Veríssimo, D., Isaac, N.J.B. & Jones, K.E. (2012). Identifying Cinderella species: uncovering mammals with conservation flagship appeal. Conserv. Lett., 5, 205-212.
-
(2012)
Conserv. Lett.
, vol.5
, pp. 205-212
-
-
Smith, R.J.1
Veríssimo, D.2
Isaac, N.J.B.3
Jones, K.E.4
-
26
-
-
25844462967
-
An approach to the measurement, analysis, and prediction of brand equity and its sources
-
Srinivasan, V., Park, C.S. & Chang, D.R. (2005). An approach to the measurement, analysis, and prediction of brand equity and its sources. Manage. Sci., 9, 1433-1448.
-
(2005)
Manage. Sci.
, vol.9
, pp. 1433-1448
-
-
Srinivasan, V.1
Park, C.S.2
Chang, D.R.3
-
28
-
-
84893702381
-
Using a systematic approach to select flagship species for bird conservation
-
doi: 10.1111/cobi.12142.
-
Veríssimo, D., Develey, P., Pongiluppi, T. et al. (2013). Using a systematic approach to select flagship species for bird conservation. Conserv. Biol., doi: 10.1111/cobi.12142.
-
(2013)
Conserv. Biol.
-
-
Veríssimo, D.1
Develey, P.2
Pongiluppi, T.3
-
29
-
-
84863944091
-
Jaguar Panthera onca predation of marine turtles: conflict between flagship species in Tortuguero, Costa Rica
-
Veríssimo, D., Jones, D.A., Chaverri, R. & Meyer, S.R. (2012). Jaguar Panthera onca predation of marine turtles: conflict between flagship species in Tortuguero, Costa Rica. Oryx, 46, 340-347.
-
(2012)
Oryx
, vol.46
, pp. 340-347
-
-
Veríssimo, D.1
Jones, D.A.2
Chaverri, R.3
Meyer, S.R.4
-
30
-
-
79955927659
-
Toward a systematic approach for identifying conservation flagships
-
Veríssimo, D., MacMillan, D.C. & Smith, R.J. (2011). Toward a systematic approach for identifying conservation flagships. Conserv. Lett., 4, 1-8.
-
(2011)
Conserv. Lett.
, vol.4
, pp. 1-8
-
-
Veríssimo, D.1
MacMillan, D.C.2
Smith, R.J.3
-
31
-
-
84870597045
-
Endangered species management: the US experience
-
Wilcove, D.S. (2010). Endangered species management: the US experience. Conserv. Biol., 1, 220-236.
-
(2010)
Conserv. Biol.
, vol.1
, pp. 220-236
-
-
Wilcove, D.S.1
-
32
-
-
84978367694
-
Conservation Status and Threats to Species Associated with Oldgrowth Forests Within the Range of the Northern Spotted Owl (Strix Occidentalis Caurina) in British Columbia, Canada
-
Yezerinac, S. & Moola, F.M. (2006). Conservation Status and Threats to Species Associated with Oldgrowth Forests Within the Range of the Northern Spotted Owl (Strix Occidentalis Caurina) in British Columbia, Canada. Biodiversity, 6, 3-9.
-
(2006)
Biodiversity
, vol.6
, pp. 3-9
-
-
Yezerinac, S.1
Moola, F.M.2
|