Marketing: The trouble with finance

Business Strategy Review

Volumn 14, Issue 3, 2003, Pages 54-62

  Ambler, Tim ^a  

^a LONDON BUSINESS SCHOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84901434563     PISSN: 09556419     EISSN: 14678616     Source Type: Journal    
DOI: 10.1111/1467-8616.00274     Document Type: Note

References (12)

1. Ambler, Tim (1996). “Brand development versus new product development: towards a process model of extension decisions.” Marketing Intelligence and Planning.
2. Ambler, Tim, and Patrick Barwise (1998). “The trouble with brand valuation”. Journal of Brand Management. 5.
3. Barth, Mary E, Clement, Michael, Foster, George and Kaszkik, Ron (1998) “Brand values and capital market valuation”. Review of Accounting Studies 3.
4. Day, George (1990). Market Driven Strategy. New York: The Free Press.
5. Doyle, Peter (2000). Value-Based Marketing. New York: John Wiley and Sons.
6. East, Robert, Wendy Lomax and Radhika Narain (2001). “Customer tenure, recommendation and switching,” Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior. 14.
7. East, Robert, Wendy Lomax, and Ed Freeman (2002). “Lip service: variables associated with recommendation”. Proceedings of the Academy of Marketing. Nottingham, UK, July.
8. Ehrenberg, Andrew, and Rachel Kennedy (2001). “There is no brand segmentation”. Marketing Research. 13
9. Rappaport, Alfred (1998). Creating Shareholder Value. New York: Free Press.
10. Reichheld, Fredrick (1996). The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value. Harvard Business School Press. Boston, MA.
11. Reinartz, Werner, and V. Kumar (2002). “The mismanagement of customer loyalty”. Harvard Business Review. (July).
12. Rust, Roland T, Valarie A Zeithaml and Katherine N Lemon (2000). Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy. New York: The Free Press.