The default heuristic in strategic decision making: When is it optimal to choose the default without investing in information search?

Journal of Business Research

Volumn 67, Issue 8, 2014, Pages 1744-1748

  Azar, Ofer H ^a  

^a BEN GURION UNIVERSITY OF THE NEGEV   (Israel)

Author keywords

Decision models; Default heuristic; Defaults; Heuristics and biases; Information search; Strategic decision making

Indexed keywords

EID: 84901240722     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2014.02.021     Document Type: Article

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