American and British clergy attitudes towards marketing activities: A comparative study

Service Industries Journal

Volumn 20, Issue 4, 2000, Pages 47-61

  Ann, Sherman ^a   Devlin, James F ^b  

^a ST FRANCIS XAVIER UNIVERSITY   (Canada)

^b UNIVERSITY OF NOTTINGHAM MALAYSIA CAMPUS   (Malaysia)

Author keywords

[No Author keywords available]

Indexed keywords

INTERNATIONAL COMPARISON; MARKETING; RELIGION;

UNITED KINGDOM; UNITED STATES;

EID: 0033660147     PISSN: 02642069     EISSN: None     Source Type: Journal    
DOI: 10.1080/02642060000000046     Document Type: Article

References (23)

1. Broadening the marketing concept to churches
2. Religion and marketing: Important research area or a footnote in the literature
3. Paradigms lost: On theory and method in research in marketing
4. Marketing and the church: Should god be sold or found
5. Some characteristics of religious institutions in the role of non profit organisations
6. The use of marketing techniques by churches: A national survey
7. Marketing of churches: An empirical study of important attributes
8. Marketing the church
9. And the church saw that business was good
10. Clergy evaluations of the appropriateness of marketing activities: A re-examination
11. Turning around the Lord's business
12. What business can teach religious organisations about customer service
13. The role of marketing for religious organisations