Establishing Singapore as the events and entertainment capital of Asia: Strategic brand diversification

International Perspectives of Festivals and Events: Paradigms of Analysis

Volumn , Issue , 2008, Pages 53-64

  Foley, Malcolm ^a   McPherson, Gayle ^b   McGillivray, David ^b  

^a GLASGOW CALEDONIAN UNIVERSITY   (United Kingdom)

^b GLASGOW CALEDONIAN UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84900801558     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780080914374     Document Type: Chapter

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