Singapore Airlines: Achieving Sustainable Advantage Through Mastering Paradox

Journal of Applied Behavioral Science

Volumn 50, Issue 2, 2014, Pages 150-170

  Heracleous, Loizos ^a   Wirtz, Jochen ^b  

^a UNIVERSITY OF WARWICK   (United Kingdom)

^b NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

dual strategy; paradox; sustainable advantage

Indexed keywords

EID: 84899949288     PISSN: 00218863     EISSN: 15526879     Source Type: Journal    
DOI: 10.1177/0021886314522323     Document Type: Article

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