The globe: Singapore airlines' balancing act

Harvard Business Review

Volumn 88, Issue 7-8, 2010, Pages

  Heracleous, Loizos ^a   Wirtz, Jochen ^b  

^a UNIVERSITY OF WARWICK   (United Kingdom)

^b NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

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EID: 77956675852     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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