Dynamics of consumer adoption of financial innovation: The case of atm cards

Management Science

Volumn 60, Issue 4, 2014, Pages 903-922

  Yang, Botao ^a   Ching, Andrew T ^b  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^b UNIVERSITY OF TORONTO   (Canada)

Author keywords

Adoption costs; ATM cards; Cash demand model; Consumer life cycle model; Dynamic programming; Financial innovation; Limited time promotional offer; Permanent promotional offer

Indexed keywords

DYNAMIC PROGRAMMING; LIFE CYCLE;

ATM CARDS; DEMAND MODELING; FINANCIAL INNOVATION; LIFE CYCLE MODEL; LIMITED TIME PROMOTIONAL OFFER; PERMANENT PROMOTIONAL OFFER;

COSTS;

EID: 84899485144     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.2013.1792     Document Type: Article

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