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A non-negotiable commitment to change is critical. At the same time, the experience of Ron Johnson as CEO of J.C. Penney illustrates the dangers of proceeding with "big bang implementation" of that commitment in a way that undermines the existing business before the new business has been established: Denning, S. "J.C. Penney: Was Ron Johnson's Strategy Wrong?" Forbes. com, April 9, 2013, www.forbes.com/sites/stevedenning/2013/04/09/j-c-penney-was-ron-johnsons-strategywrong/
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Internal agility at Zara
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