Give me ‘strength to change’: Insights into a social marketing campaign in the North of England

Primary Health Care Research and Development

Volumn 14, Issue 4, 2013, Pages 350-359

  Thomson, Gill ^a   Stanley, Nicky ^a   Miller, Pam ^a  

^a UNIVERSITY OF CENTRAL LANCASHIRE   (United Kingdom)

Author keywords

domestic violence; formative research; perpetrators; social marketing campaign

Indexed keywords

ADOLESCENT; ADULT; AGED; CONSUMER; DOMESTIC VIOLENCE; HUMAN; INFORMATION PROCESSING; INTERPERSONAL COMMUNICATION; MALE; MASCULINITY; MIDDLE AGED; ORGANIZATION AND MANAGEMENT; POVERTY; PREVENTION AND CONTROL; PROCEDURES; PROGRAM DEVELOPMENT; PSYCHOLOGY; SOCIAL MARKETING; STANDARDS; TELEPHONE; UNITED KINGDOM; YOUNG ADULT; ARTICLE; METHODOLOGY; PSYCHOLOGICAL ASPECT; STANDARD;

ADOLESCENT; ADULT; AGED; COMMUNICATION; CONSUMER PARTICIPATION; DOMESTIC VIOLENCE; ENGLAND; FOCUS GROUPS; HOTLINES; HUMANS; MALE; MASCULINITY; MIDDLE AGED; POVERTY AREAS; PROGRAM DEVELOPMENT; SOCIAL MARKETING; YOUNG ADULT;

EID: 84898343259     PISSN: 14634236     EISSN: 14771128     Source Type: Journal    
DOI: 10.1017/S1463423612000473     Document Type: Article

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