The power of social television: Can social media build viewer engagement? A new approach to brain imaging of viewer immersion

Journal of Advertising Research

Volumn 54, Issue 1, 2014, Pages 71-80

  Pynta, Peter ^a   Seixas, Shaun A S ^b   Nield, Geoffrey E ^a   Hier, James ^c   Millward, Emilia ^d   Silberstein, Richard B ^b  

^a Neuro Insight Pty Ltd   (Australia)

^b SWINBURNE UNIVERSITY OF TECHNOLOGY   (Australia)

^c MEC Australia   (Australia)

^d Seven Network   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84896896129     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-54-1-071-080     Document Type: Article

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