Measuring value levers: Experimental and contingent approaches

Journal of Business Research

Volumn 67, Issue 5, 2014, Pages 775-778

  Hernández, Penélope ^a   Vila, José ^a  

^a UNIVERSITY OF VALENCIA   (Spain)

Author keywords

Becker DeGroot Marschak mechanism; Consumer decision making; Value measuremen; Willingness to pay (WTP)

Indexed keywords

EID: 84894273480     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2013.11.043     Document Type: Article

References (14)

1. Bazoche P., Combris P., Giraud-Heraud E. Willingness to pay for appellation of origin: Results of an experiment with Pinot noir wines in France and Germany. Working paper ALISS, 2009-02 2009.
2. Becker G., DeGroot M., Marschak J. Measuring utility by a single-Response sequential method. Behavioral Science 1964, 9:22-236.
3. Bernard J., Bernard D. What is it about organic milk? An experimental analysis. American Journal of Agricultural Economics 2009, 91(3):826-836.
4. Bertrand M., Karlan D., Mullainnathan S., Shafir E., Zinman J. What's advertising content worth? Evidence for a consumer credit marketing field experiment. The Quarterly Journal of Economics 2009, 125(1):263-305.
5. Brown T.C., Champ P.A., Bishop R.C., McCollum D.W. Which response format reveals the truth about donations to a public good. Land Economics 1996, 72:152-166.
6. Camacho-Cuena E., García-Gallego A., Georgantzís N., Sabater-Grande G. An experimental validation of hypothetical WTP for a recyclable product. Environmental and Resource Economics 2004, 27:313-335.
7. Carson R.T., Flores N.E., Martin K.M., Wright J.L. Contingent valuation and revealed preference methodologies: Comparing the estimates for the quasi-public goods. Land Economics 1996, 72:80-99.
8. Hoffman E., Menkhaus D., Chakravarti D., Field R., Whipple G.D. Using experimental auctions in marketing research: A case study of new packaging for fresh beef. Marketing Science 1993, 112(3):318-338.
9. Holt C., Laury S. Risk aversion and incentive effects. The American Economic Review 2002, 92(5):1644-1655.
10. Lusk J.L., Alexander C., Rousu M.C. Designing experimental auctions for marketing research. The effect of values, distributions, and mechanisms on incentives for truthful bidding. Review of Marketing Science 2007, 5(3).
11. Noussair C., Robin S., Ruffieux B. Do consumers really refuse to buy genetically modified food?. The Economic Journal 2004, 114:102-121.
12. Nyborg K. Homo economicus and homo politicus: Interpretation and aggregation of environmental values. Journal of Economic Behavior and Organization 2000, 42:305-322.
13. Smith V. Economics in the laboratory. Journal of Economic Perspectives 1994, 8(1).
14. Teck H.H., Lim N., Camerer C.F. Modeling the psychology of consumer and firm behavior with behavioral economics. Journal of Marketing Research 2006, 43:307-331.