A Comparative Content Analysis of Advertising Practices to Children

Journal of Current Issues and Research in Advertising

Volumn 34, Issue 2, 2013, Pages 247-262

  Bakir, Aysen ^a   Palan, Kay M ^b   Kolbe, Richard H ^c  

^a ILLINOIS STATE UNIVERSITY   (United States)

^b WESTERN MICHIGAN UNIVERSITY   (United States)

^c NORTHERN KENTUCKY UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84893949254     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2013.787583     Document Type: Article

References (51)

1. AGB Group. 2001. TAM-Television Audience Measurement. June. http://www.agbnielsen.net/search/search.asp?src=404&txtQuery=news
2. Alexander, Alison, Louise M. Benjamin, Keisha Hoerrner, and Darrell Roe. 1998. " 'We'll Be Back In A Moment': A Content Analysis of Advertisements in Children's Television in the 1950s." Journal of Advertising 27: 1 - 9.
3. Arundhati, Parmar. 2002. "Global Youth United." Marketing News October 28: 1.
4. Béjot, Michel, Barbara Doittau and Bernard Hertz Béjot. 2004. "Advertising to Children in France." Advertising & Marketing to Children April-June: 69 - 72.
5. Belch, George E. and Michael A. Belch. 2001. Advertising and Promotion: An Integrated Marketing Communications Perspective. New York, NY: McGraw-Hill/Irwin.
6. Browne, Beverly A. 1998. "Gender Stereotypes in Advertising on Children's Television in the 1990s: A Cross-National Analysis." Journal of Advertising 27: 83 - 96.
7. CIA World Factbook. 2008. "The World Factbook." July. Accessed January 1, 2010. http://www.cia.gov/cia/publications
8. Clow, Kenneth E. and Donald Baack. 2004. Integrated Advertising, Promotion, and Marketing Communications. Englewood Cliffs, NJ: Prentice Hall.
9. Cross, Gary and Gregory Smits. 2005. "Japan, The U.S. and the Globalization of Children's Consumer Culture." Journal of Social History 38: 873 - 90.
10. Cuneo, Alice. 2004. "Startup Seeks To Build $1B Kids' Food Empire." Advertising Age 20: 18.
11. First Research. 2008. "TV Cable, Pay & Broadcast Networks." Accessed October 21. http://www.hoovers.com/tv-cable,-pay-&-broadcast-networks/--ID__328--/free-ind-fr-profile-basic.xhtml.
12. Friend, Bruce and Mark Stapylton-Smith. 1999. "Through the Eyes of Children." Presentation at the ESOMAR Marketing in Latin America Conference, Santiago, Chile, April.
13. GlobalEdge. 2008. "Market Potential Index for Emerging Markets." Accessed January 1, 2010. http://globaledge.msu.edu/ resourceDesk/mpi.
14. Han, Sang-Pil and Sharon Shavitt. 1994. "Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Cultures." Journal of Experimental Social Psychology 30: 326 - 50.
15. Hoek, Janet and Kelly Laurence. 1993. "Television Advertising to Children: An Analysis of Selected New Zealand Commercials." Marketing Bulletin 4: 19 - 29.
16. Hoek, Janet and Wendy Sheppard. 1990. "Stereotyping in Advertisements Viewed by Children." Marketing Bulletin 1: 7 - 12.
17. Hofstede, Geert. 1980. Culture's Consequences: International Differences in Work Related Values. Thousand Oaks, CA: Sage.
18. Holt, Debra J., Pauline M. Ippolito, Debra M. Desrochers, and Christopher R. Kelley. 2007. "Children's Exposure to TV Advertising in 1977 and 2004: Information for the Obesity Debate." Federal Trade Commission, Bureau of Economics Staff Report, June 1. http://www.ftc.gov/os/2007/06/cabecolor.pdf
19. Itim International. 2008. "Geert Hofstede Cultural Dimensions." July 15. Accessed December 1, 2009. http://www.geert-hofstede.com
20. Ji, Mindy F. and James U. McNeal. 2001. "How Chinese Children's Commercials Differ From Those of the United States: A Content Analysis." Journal of Advertising 30: 79 - 92.
21. Keegan, Warren J. and Mark Green. 2008. Global Marketing. Englewood Cliffs, NJ: Pearson Education, Prentice Hall.
22. Krippendorff, Klaus. 2004. Content Analysis: An Introduction to Its Methodology. Thousand Oaks, CA: Sage.
23. Kunkel, Dale. 1992. "Children's Television Advertising in the Multichannel Environment." Journal of Communication 42: 134-52.
24. Leiss, William, Stephen Kline and Sut Jhally. 1990. Social Communication in Advertising: Persons, Products and Images of Well-Being. Scarborough, ON: Nelson Canada.
25. Library of Congress, Mexico. 2008a. "Country Profile: Mexico." Library of Congress-Federal Research Division, July, 1-28. Accessed December 1, 2009. http://lcweb2.loc.gov/frd/cs/profiles/Mexico.pdf.
26. Library of Congress, Turkey. 2008b. "Country Profile: Turkey." Library of Congress-Federal Research Division, August, 1-28. Accessed December 1, 2009. http://lcweb2.loc.gov/frd/cs/profiles/Turkey.pdf.
27. Macklin, Carole M. and Richard H. Kolbe. 1984. "Sex Role Stereotyping in Children's Advertising: Current and Past Trends." Journal of Advertising 12: 34 - 42.
28. Marketing News. 2008. "2008 Marketing Fact Book." Marketing News 15: 22.
29. MarketingTurkiye. 2005. "Mom Do Not Change the Channel, There Is an Ad." Accessed October 1, 2009. http://www.marketingturkiye.com
30. Markus, Hazel Rose and Shinobu Kitayama. 1991. "Culture and the Self: Implications for Cognition, Emotion, and Motivation." Psychological Review 98: 224 - 53.
31. McCarty, John A. and Patricia M. Hattwick. 1992. "Cultural Value Orientations: A Comparison of Magazine Advertisements from the United States and Mexico.". In Advances in Consumer Research, edited by John F. Sherry Jr., & Brian Sternthal, 34 - 38. Provo, UT: Association for Consumer Research.
32. McCracken, Grant. 1986. "Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods." Journal of Consumer Research 13: 71 - 84.
33. McNeal, James. 2003. The Kids Market: Myths and Realities. Lexington, MA: Lexington Books.
34. McNeal, J. U. and M. F. Ji. 1999. "Chinese Children as Consumers: An Analysis of Their New Product Information Sources." Journal of Consumer Marketing 16: 345 - 64.
35. Nacer, Rachel. 2006. "Regional Summaries: Advertising Expenditure Trends." FIPP World Magazine Trends 2006/2007: 39 - 42.
36. Nakra, Prema. 2008. "Market Opportunities in Mexico: Marketing in Mexico." International Business Training, May 12. Accessed October 1, 2009. http://www.i-b-t.net/absnet/templates/trade_article.aspx?articleid=282&zoneid=2
37. Nielsen Company. 2007. "Nielsen Media Research Acquires Turkish Advertising Intelligence Company Bilesim Medya." Press release, February 2. Accessed January 1, 2010. http://www.nielsen.com/media/pr_070202.html
38. NOP World. 2005. "NOP World Culture Score Index Examines Global Media Habits." News release, June 15. Accessed November 1, 2009. http://www.marketresearchworld.net/index.php?option=com_content&task=view&id=102
39. Pollay, Richard W. 1984. "Twentieth Century Magazine Advertising: Determinants of Informativeness." Written Communication 1: 56 - 77.
40. Pollay, Richard W. 1985. "The Subsiding Sizzle: A Descriptive History of Print Advertising, 1900-1980." Journal of Marketing 49: 24 - 37.
41. Population Reference Bureau. 2007. "2007 World Population Data Sheet." Accessed September 5, 2008. www.prp.org
42. Press Reference. 2007. "Mexico Press, Media, TV, Radio, Newspapers." Accessed October 21, 2008. http://www.pressreference.com/Ma-No/Mexico.html
43. Rose, Gregory M., David Boush, and Aviv Shoham. 2002. "Family Communication and Children's Purchasing Influence: A Cross-National Examination." Journal of Business Research 55: 867 - 73.
44. Roth, Martin S. 1992. "Depth versus Breadth Strategies for Global Brand Image Management." Journal of Advertising 21: 25 - 36.
45. Rust, Roland T. and Bruce Cooil. 1994. "Reliability Measures for Qualitative Data: Theory and Implications." Journal of Marketing Research 16: 1 - 14.
46. Televisionpoint.com. 2008. "Carat Revises Global Advertising Expenditure Forecasts." Accessed September 10, 2008. http://www.televisionpoint.com/news2008/newsfullstory.php?id=1219925783
47. Triandis, Harry C. 1989. "The Self and Social Behavior in Differing Cultural Contexts." Psychological Review 96: 506 - 20.
48. Triandis, Harry C., Christopher McCusker, and C. Harry Hui. 1990. "Multidimensional Probes of Individualism and Collectivism." Journal of Personality and Social Psychology 59: 1006 - 20.
49. Turkish Advertising Association. 2004. "Turkish Advertising Sector." Accessed November 1, 2009. http://www.rd.org.tr
50. Worldwatch Institute. 2003. "Advertising Targets Youngest Consumers." Vital Signs (December 3). Accessed September 5, 2008, http://www.worldwatch.org/node/84
51. Zona Latina. 2000. "TV Advertising and Children in Latin America." Accessed July 9, 2008. http://www.zonalatina.com/Zldata144.htm