AdReveal: Improving transparency into online targeted advertising

Proceedings of the 12th ACM Workshop on Hot Topics in Networks, HotNets 2013

Volumn , Issue , 2013, Pages

  Liu, Bin ^b   Sheth, Anmol ^a   Weinsberg, Udi ^a   Chandrashekar, Jaideep ^a   Govindan, Ramesh ^b  

^a Technicolor ^*  (United States)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

Design; Measurement

Indexed keywords

ANALYSIS TECHNIQUES; DESIGN AND IMPLEMENTS; LARGE DATASET; MEASUREMENT AND ANALYSIS; MEASUREMENTS OF; RE-MARKETING; TARGETED ADVERTISING; TRAVEL AND TOURISM;

COMMERCE; DESIGN; MARKETING; TRANSPARENCY; WEBSITES;

MEASUREMENTS;

EID: 84893216836     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2535771.2535783     Document Type: Conference Paper

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