How to freak a Black & Mild: A multi-study analysis of YouTube videos illustrating cigar product modification

Health Education Research

Volumn 29, Issue 1, 2014, Pages 41-57

  Nasim, Aashir ^a   Blank, Melissa D ^a,b   Cobb, Caroline O ^a   Berry, Brittany M ^a   Kennedy, May G ^a   Eissenberg, Thomas ^a  

^a VIRGINIA COMMONWEALTH UNIVERSITY   (United States)

^b WEST VIRGINIA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; AFRICAN AMERICAN; AGE; ATTITUDE TO HEALTH; CHILD; ETHNOLOGY; FEMALE; HEALTH EDUCATION; HUMAN; INFORMATION DISSEMINATION; INTERNET; MALE; PERCEPTION; SMOKING; TOBACCO; VIDEORECORDING;

ADOLESCENT; AFRICAN AMERICANS; AGE FACTORS; CHILD; FEMALE; HEALTH EDUCATION; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HUMANS; INFORMATION DISSEMINATION; INTERNET; MALE; PERCEPTION; SMOKING; TOBACCO PRODUCTS; VIDEOTAPE RECORDING;

EID: 84892682731     PISSN: 02681153     EISSN: 14653648     Source Type: Journal    
DOI: 10.1093/her/cyt102     Document Type: Article

References (55)

1. Page JB, Evans S. Cigars, cigarillos, and youth: Emergent patterns in subcultural complexes. J Ethn Subst Abuse 2003; 2: 63-76.
2. Yerger VB, Pearson C, Malone RE. When is a cigar not a cigar? Am J Public Health 2001; 91: 316-17.
3. Malone RE, Yerger VB, Pearson C. Cigar risk perceptions in focus groups of urban African American youth. J Subst Abuse 2001; 13: 549-61.
4. Centers for Disease Control and Prevention. Current tobacco use among middle and high school students: United States, 2011. MMWR 2012; 61: 581-5.
5. Wright D. State Estimates of Substance Use from the 2000 National Household Survey on Drug Abuse: Volume I. Findings (NHSDA Series H-15, DHHS Publication No. SMA 02-3731). Rockville, MD: Substance Abuse and Mental Health Services Administration, Office of Applied Studies, 2002.
6. Substance Abuse and Mental Health Services Administration, Results from the 2010 National Survey on Drug Use and Health: Summary of National Findings (NSDUH Series H-41, HHS Publication No. (SMA) 11-4658). Rockville, MD: Substance Abuse and Mental Health Services Administration, 2011.
7. The Virginia Tobacco Settlement Foundation (VTSF). Tobacco Use Among Virginia's Middle and High School Students. Richmond, VA: Survey and Evaluation Research Laboratory, Virginia Commonwealth University, 2010.
8. NasimA, BlankMD, BerryBMet al. Cigar usemisreporting among youth: data from the 2009 Youth Tobacco Survey, Virginia. Prev Chronic Dis 2012; 9: 1-12.
9. Cullen J,Mowery P, Delnevo C et al. Seven-year patterns in US cigar use epidemiology among young adults aged 18-25 years: a focus on race/ethnicity and brand. Am J Public Health 2011; 101: 1955-62.
10. Delnevo CD, HrywnaM, Foulds J, Steinberg MB. Cigar use before and after a cigarette excise tax increase in new jersey. Addict Behav 2004; 29: 1799-807.
11. Soldz S, Dorsey E. Youth attitudes and beliefs toward alternative tobacco products: cigars, bidis, and kreteks. Health Educ Behav 2005; 32: 549-66.
12. Family Smoking Prevention and Tobacco Control Act: H.R. 1256. Available at: http://www.govtrack.us/congress/bill. xpd?billh111-1256. Accessed: 1 November 2013.
13. Baker F, Ainsworth SR, Dye JT et al. Health risks associated with cigar smoking. JAMA 2000; 284: 735-40.
14. Jolly DH. Exploring the use of little cigars by students at a historically black university. Prev Chronic Dis 2008; 5: A82.
15. Maxwell JC. The Maxwell Report: Year-end and Fourth Quarter 2009 Sales Estimates for the Cigarette Industry. Richmond, VA: John C. Maxwell, Jr., 2010.
16. BlankMD, Nasim A, Hart AJ et al. Acute effects of cigarillo smoking. Nicotine Tob Res 2011; 13: 874-9.
17. Fabian LA, Canlas LL, Potts J et al. Ad lib smoking of black & mild cigarillos and cigarettes. Nicotine Tob Res 2012; 14: 368-71.
18. Baltimore City Health Department. Black and milds in Baltimore: Background Document. Available at: http:// www.baltimorehealth.org. Accessed: 1 November 2013.
19. Soldz S, Huyser DJ, Dorsey E. Characteristics of users of cigars, bidis, and kreteks and the relationship to cigarette use. Prev Med 2003; 37: 250-8.
20. Singer M, Mirhej G, Page JB et al. Black 'N mild and carcinogenic: cigar smoking among inner city young adults in Hartford, CT. J Ethn Subst Abuse 2007; 6: 81-94.
21. YouTube. Statistics. NoDate. Available at: http://www.webcitation. org/69lm0hIGU. Accessed: 1 November 2013.
22. Seidenberg AB, Rodgers EJ, Rees VW et al. Youth access, creation, and content of smokeless tobacco ('dip') videos in social media. J Adolescent Health 2012; 50: 334-8.
23. Jenssen BP, Klein JD, Salazar LF et al. Exposure to tobacco on the internet: content analysis of adolescents' internet use. Pediatrics 2009; 124: e180-6.
24. Chau C. YouTube as a participatory culture. New Dir Youth Dev 2010; 2010: 65-74.
25. Vance K, Howe W, Dellavalle RP. Social internet sites as a source of public health information. Dermatol Clin 2009; 27: 133-6, vi.
26. Freeman B, Chapman S. Is 'Youtube' telling or selling you something? Tobacco content on the youtube video-sharing website. Tob Control 2007; 16: 207-10.
27. Bromberg JE, Augustson EM, Backinger CL. Portrayal of smokeless tobacco in YouTube videos. Nicotine Tob Res 2012; 14: 455-62.
28. Forsyth SR, Malone RE. 'I'll be your cigarette-light me up and get on with it': Examining smoking imagery on YouTube. Nicotine Tob Res 2010; 12: 810-16.
29. Paek HJ, Kim K, Hove T. Content analysis of antismoking videos on YouTube: message sensation value, message appeals, and their relationships with viewer responses. Health Educ Res 2010; 25: 1085-99.
30. Sargent JD, Gibson J, Heatherton TF. Comparing the effects of entertainment media and tobacco marketing on youth smoking. Tob Control 2009; 18: 47-53.
31. Sargent JD, Dalton MA, Beach ML et al. Viewing tobacco use inmovies:Does it shape attitudes that mediate adolescent smoking? Am J Prev Med 2002; 22: 137-45.
32. Wellman RJ, Sugarman DB, DiFranza JR et al. The extent to which tobacco marketing and tobacco use in films contribute to children's use of tobacco: A meta-analysis. Arch Pediatr Adolesc Med 2006; 160: 1285-96.
33. Hua M, Yip H, Talbot P. Mining data on usage of electronic nicotine delivery systems (ENDS) from YouTube videos. Tob Control. Epub 24 November 2011.
34. Carroll MV, Shensa A, Primack BA. A comparison of cigarette-and hookah-related videos on YouTube. Tob Control. Epub 23 February 2012.
35. Richardson A, Vallone DM. Youtube: a promotional vehicle for little cigars and cigarillos? Tob Control. Epub 19 October 2012.
36. Neuendorf KA. The Content Analysis Guidebook. Thousand Oaks, CA: Sage Publications, 2002.
37. Krippendorff K. Content Analysis: An Introduction to Its Methodology. Thousand Oaks, CA: Sage Publications, 2004.
38. McGinn T. Instructions for probability proportional to size sampling technique. RHRC Consortium Monitoring and Evaluation ToolKit: Survey Sampling Technique Example. New York: Mailman School of Public Health, Columbia University, 2004.
39. TransanaQualitative Analysis Software for Video and Audio Data. University of Wisconsin-Madison Center for Education Research.
40. Riodan M. The path to smoking addiction starts at very young ages. Campaign For Tobacco-Free Kids 2009, Available at: http://www.tobaccofreekids. org/research/factsheets/ pdf/0127.pdf. Accessed: 1 November 2013.
41. Arnett JJ, Terhanian G. Adolescents' responses to cigarette advertisements: links between exposure, liking, and the appeal of smoking. Tob Control 1998; 7: 129-33.
42. Centers for Disease Control and Prevention. Consumption of cigarettes and combustible tobacco: United States, 2000-2011. MMWR 2010; 61: 211-92.
43. National Cancer Institute. The Role of the Media in Promoting and Reducing Tobacco Use. Tobacco Control Monograph No 19. Bethesda, MD: U.S. Department of Health and Human Services, National Institutes of Health, National Cancer Institute, 2008.
44. Freeman B. New media and tobacco control. Tob Control 2012; 21: 139-44.
45. Nielson//Netratings. Youtube U.S. web traffic grows 75 percent week over week. 2006. Available at: http://www.nielsen-online.com/pr/pr-060721-2.pdf. Accessed: 1 November 2013.
46. Pew Internet. Teens and Social Media. Washington, DC: Pew Internet & American Life Project, 2007.
47. Morgan SE, Palmgreen P, StephensonMT et al.Associations between message features and subjective evaluations of the sensation value of anti-drug public service announcements. J Commun 2003; 53: 512-26.
48. Doran N, Sanders PE, Bekman NM et al. Mediating influences of negative affect and risk perception on the relationship between sensation seeking and adolescent cigarette smoking. Nicotine Tob Res 2011; 13: 457-65.
49. Paek HJ, Hove T, Jeon J. Social media for message testing: a multilevel approach to linking favorable viewer responses with message, producer, and viewer influence on YouTube. Health Commun. Epub 14 May 2012.
50. Blackshaw P. How do we know what's advertising on YouTube? ConsumerGeneratedMedia.com. 2006, Available at: http://notetaker.typepad.com/ cgm/2006/11/ post.html.
51. National Cancer Institute (NCI). Cigars: Health Effects and Trends. Smoking and Tobacco Control Monograph No. 9, 1998. Economic Research Service, U.S. Department of Agricutlure (USDA). U.S. Alcohol and Tobacco Tax and Trade (TTB), Tobacco Statistics.
52. Kozlowski LT, Dollar KM, Giovino GA. Cigar/cigarillo surveillance: limitations of the U.S. department of agriculture system. Am J Prev Med 2008; 34: 424-6.
53. Henningfield JE, Fant RV, Radzius A et al. Nicotine concentration, smoke pH and whole tobacco aqueous pH of some cigar brands and types popular in the United States. Nicotine Tob Res 1999; 1: 163-8.
54. Austin EW, Johnson K. Effects of general and alcohol-specific media literacy training on children's decision making about alcohol. J Health Commun 1997; 2: 17-42.
55. NasimA. Cigarillos, youth, and YouTube. Paper presented at the 2011 Virginia Youth Tobacco Projects (VYTP) Annual Conference, Richmond VA, 2011.