-
1
-
-
51249173240
-
Predictive performance of self-explicated, traditional conjoint and hybrid conjoint models under alternative data collection modes
-
Akaah, I. P. (1991). Predictive Performance of Self-Explicated, Traditional Conjoint and Hybrid Conjoint Models Under Alternative Data Collection Modes. Journal of the Academy of Marketing Science, 19. 309-314.
-
(1991)
Journal of the Academy of Marketing Science
, vol.19
, pp. 309-314
-
-
Akaah, I.P.1
-
2
-
-
0000153880
-
Multitrait-multimethod matrices in consumer research
-
Bagozzi, R. P. and Yi, Y. (1991), Multitrait-Multimethod Matrices in Consumer Research. Journal of Consumer Research, 17, 426-439.
-
(1991)
Journal of Consumer Research
, vol.17
, pp. 426-439
-
-
Bagozzi, R.P.1
Yi, Y.2
-
3
-
-
0003559685
-
-
Version of April, 1992. The Ohio State University. Department of Psychology, Columbus., Ohio
-
Browne, M. W. (1992), MUTMUM User's Guide, Version of April, 1992. The Ohio State University. Department of Psychology, Columbus. Ohio.
-
(1992)
MUTMUM User's Guide
-
-
Browne, M.W.1
-
5
-
-
33751224822
-
Convergent and discriminant validation by the multitrait-multimethod matrix
-
Campbell, D. T. and Fiske, D. F. (1959). Convergent and Discriminant Validation by the Multitrait-Multimethod Matrix, Psychological Bulletin, 56, 81-105.
-
(1959)
Psychological Bulletin
, vol.56
, pp. 81-105
-
-
Campbell, D.T.1
Fiske, D.F.2
-
6
-
-
0000155646
-
Method factors multitrait-multimethod matrices: Multiplicative rather than additive
-
Campbell, D. T. and O'Connell, E. J. (1967), Method Factors Multitrait-Multimethod Matrices: Multiplicative Rather than Additive, Multivariate Behavioral Research, 2, 409-426.
-
(1967)
Multivariate Behavioral Research
, vol.2
, pp. 409-426
-
-
Campbell, D.T.1
O'Connell, E.J.2
-
7
-
-
51249177285
-
Internal validity assessment of conjoint estimated attribute importance weights
-
Darmon, R. Y. and Rouzies, D, (1991), Internal Validity Assessment of Conjoint Estimated Attribute Importance Weights, Journal of the Academy of Marketing Science, 19, 315- 322.
-
(1991)
Journal of the Academy of Marketing Science
, vol.19
, pp. 315-322
-
-
Darmon, R.Y.1
Rouzies, D.2
-
8
-
-
0009041327
-
Reliability and internal validity of conjoint estimated utility functions under error-free versus error-full conditions
-
Darmon, R. Y. and Rouzies, D. (1994), Reliability and Internal Validity of Conjoint Esti-mated Utility Functions Under Error-Free Versus Error-Full Conditions, International Journal of Research in Marketing, 11, 465-476.
-
(1994)
International Journal of Research in Marketing
, vol.11
, pp. 465-476
-
-
Darmon, R.Y.1
Rouzies, D.2
-
9
-
-
0000168476
-
Latent class metric conjoint analysis
-
DeSarbo, W. S., WedeL, M., Vriens, M. and Ramaswamy, V. (1992), Latent Class Metric Conjoint Analysis, Marketing Letters, 3, 273-289.
-
(1992)
Marketing Letters
, vol.3
, pp. 273-289
-
-
De Sarbo, W.S.1
WedeL, M.2
Vriens, M.3
Ramaswamy, V.4
-
10
-
-
0000542280
-
Cross-validation assessment of alternatives to individual-level conjoint analysis: A case study
-
Green, P. E. and Hesen, K. (1989), Cross-Validation Assessment of Alternatives to Individual-Level Conjoint Analysis: A Case Study, Journal of Marketing Research, 26, 346-350.
-
(1989)
Journal of Marketing Research
, vol.26
, pp. 346-350
-
-
Green, P.E.1
Hesen, K.2
-
11
-
-
0006997146
-
A cross test of four model sfor quantifying multiattribute preferences
-
Green, P. E., Krieger, A. M. and Agarwal, M. K. (1993), A Cross Test of Four Model sfor Quantifying Multiattribute Preferences, Marketing Letters, 4, 369-380.
-
(1993)
Marketing Letters
, vol.4
, pp. 369-380
-
-
Green, P.E.1
Krieger, A.M.2
Agarwal, M.K.3
-
12
-
-
21344486311
-
An empirical test of optimal respondent weighting in conjoint analysis
-
Green, P. E., Krieger, A. and SchalYer, C. M. (1993), An Empirical Test of Optimal Re-spondent Weighting in Conjoint Analysis, Journal of the Academy of Marketing Science, 2. 345-351.
-
(1993)
Journal of the Academy of Marketing Science
, vol.2
, pp. 345-351
-
-
Green, P.E.1
Krieger, A.2
SchalYer, C.M.3
-
13
-
-
0000451561
-
Improving the predictive power of conjoint analysis: The use of factor analysis and cluster analysis
-
Hagerty, M. R. (1985), Improving the Predictive Power of Conjoint Analysis: The Use of Factor Analysis and Cluster Analysis, Journal of Marketing Research. 22, 168-184.
-
(1985)
Journal of Marketing Research
, vol.22
, pp. 168-184
-
-
Hagerty, M.R.1
-
14
-
-
33947582374
-
Can segmentation improve predictive accuracy in conjoint analysis
-
Hagerty, M. R. (1993). Can Segmentation Improve Predictive Accuracy in Conjoint Analysis Journal of the Academy of Marketing Science, 21, 353-355.
-
(1993)
Journal of the Academy of Marketing Science
, vol.21
, pp. 353-355
-
-
Hagerty, M.R.1
-
15
-
-
0001632769
-
A comparison of the internal validity of alternative parameter estimation methods in decompositional multiattribute preference models
-
Jain, A. K., Acito, F., Malhotra, N. K. and Mahajan, V. (1979), A Comparison of the Internal Validity of Alternative Parameter Estimation Methods in Decompositional Multiat-tribute Preference Models, Journal of Marketing Research, 16, 313-322.
-
(1979)
Journal of Marketing Research
, vol.16
, pp. 313-322
-
-
Jain, A.K.1
Acito, F.2
Malhotra, N.K.3
Mahajan, V.4
-
16
-
-
0040321342
-
Analysis of the multitrait-multimethod matrix: Some limitations and an alternative
-
Kalleberg, A. L. and Kluegel, J. R. (1975), Analysis of the Multitrait-Multimethod Matrix: Some Limitations and an Alternative. Journal of Applied Psychology, 60, 1-9.
-
(1975)
Journal of Applied Psychology
, vol.60
, pp. 1-9
-
-
Kalleberg, A.L.1
Kluegel, J.R.2
-
17
-
-
0000986174
-
A least squares procedure for benefit segmentation with conjoint experiments
-
Kamaknra, W. A. (1988), A Least Squares Procedure for Benefit Segmentation with Conjoint Experiments, Journal of Marketing Research, 25. 157-167.
-
(1988)
Journal of Marketing Research
, vol.25
, pp. 157-167
-
-
Kamaknra, W.A.1
-
18
-
-
0000051016
-
Concomitant variable latent class models for conjoint analysis
-
Kamakura, W. A., WedeL, VI. and AgrawaL, J. (1994). Concomitant Variable Latent Class Models for Conjoint Analysis, International Journal of Research in Marketing, 11, 451-464.
-
(1994)
International Journal of Research in Marketing
, vol.11
, pp. 451-464
-
-
Kamakura, W.A.1
WedeL, V.I.2
AgrawaL, J.3
-
20
-
-
0002618713
-
An integrative look at the use of additive and multiplicative covariance structure models in the analysis of mtmm data
-
Kumar, A. and Dillon, W. R. (1992), An Integrative Look at the use of Additive and Multiplicative Covariance Structure Models in the Analysis of MTMM Data. Journal of Marketing Research. 29. 51 -64.
-
(1992)
Journal of Marketing Research
, vol.29
, pp. 51-64
-
-
Kumar, A.1
Dillon, W.R.2
-
21
-
-
0003160805
-
Evaluating the measurement validity of lifestyle typologies with qualitative measures and multiplicative factoring
-
Lastovicka, J. L., Murry, J. P., and Joachimsthaler, E. A. (1990), Evaluating the Measurement Validity of Lifestyle Typologies with Qualitative Measures and Multiplicative Factoring. Journal of Marketing Research, 27. 11-23.
-
(1990)
Journal of Marketing Research
, vol.27
, pp. 11-23
-
-
Lastovicka, J.L.1
Murry, J.P.2
Joachimsthaler, E.A.3
-
22
-
-
34250254732
-
Estimation of covariance structure models with parameters subject to functional constrains
-
Lee, S. Y. (1980), Estimation of Covariance Structure Models with Parameters Subject to Functional Constrains, Psychometrika, 45, 309-324.
-
(1980)
Psychometrika
, vol.45
, pp. 309-324
-
-
Lee, S.Y.1
-
23
-
-
0000057843
-
Reliability and validity of conjoint analysis and self-explicated weights: A comparison
-
Leigh, T. W., MacKay, D. B. and Summers, J. O. (1984), Reliability and Validity of Con-joint Analysis and Self-Explicated Weights: A Comparison. Journal of Marketing Research. 21, 456-462.
-
(1984)
Journal of Marketing Research
, vol.21
, pp. 456-462
-
-
Leigh, T.W.1
MacKay, D.B.2
Summers, J.O.3
-
24
-
-
0008785323
-
Confirmatory factor analysis of multimethod- multitrait matrices
-
Marsh, H. W. and Hocevar, D. (1983), Confirmatory Factor Analysis of Multimethod- Multitrait Matrices, Journal of Educational Measurement, 20, 231-248.
-
(1983)
Journal of Educational Measurement
, vol.20
, pp. 231-248
-
-
Marsh, H.W.1
Hocevar, D.2
-
25
-
-
21144462561
-
Does measuring intend change behavior
-
Morwitz, V. G., Johnson, E. and Schmittlein, D. (1993). Does Measuring Intend Change Behavior Journal of Consumer Behavior, 20, 1-16.
-
(1993)
Journal of Consumer Behavior
, vol.20
, pp. 1-16
-
-
Morwitz, V.G.1
Johnson, E.2
Schmittlein, D.3
-
26
-
-
0003191241
-
An approach to simultaneous estimation and segmentation in conjoint analysis
-
Ogawa, K. (1987), An Approach to Simultaneous Estimation and Segmentation in Conjoint Analysis, Marketing Science, 6. 66-81.
-
(1987)
Marketing Science
, vol.6
, pp. 66-81
-
-
Ogawa, K.1
-
27
-
-
0040360859
-
Surprising robustness of the self-explicated approach to consumer preference structure measurement
-
Srinivasan, V. and Park, C. (1997), Surprising Robustness of the Self-Explicated Approach to Consumer Preference Structure Measurement, Journal of Marketing Research, 34, 286-291.
-
(1997)
Journal of Marketing Research
, vol.34
, pp. 286-291
-
-
Srinivasan, V.1
Park, C.2
-
29
-
-
0030521578
-
Metric conjoint segmentation methods: A monte carlo comparison
-
Vriens, M., Wedel, M. and Wilms, T. (1996), Metric Conjoint Segmentation Methods: A Monte Carlo Comparison, Journal of Marketing Research, 33, 73-85.
-
(1996)
Journal of Marketing Research
, vol.33
, pp. 73-85
-
-
Vriens, M.1
Wedel, M.2
Wilms, T.3
-
30
-
-
0000404165
-
The direct product model for the mtmm matrix parameterized as a second order factor analysis model
-
Wothke, W. and Browne, M. W. (1990), The Direct Product Model for the MTMM Matrix Parameterized as a Second Order Factor Analysis Model, Psychometrika. 55. 255-262.
-
(1990)
Psychometrika
, vol.55
, pp. 255-262
-
-
Wothke, W.1
Browne, M.W.2
|