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Volumn , Issue , 2006, Pages 159-173

Understanding retail customers

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EID: 84891984467     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1007/3-540-28433-8_11     Document Type: Chapter
Times cited : (1)

References (10)
  • 3
    • 3843089630 scopus 로고    scopus 로고
    • Understanding brand performance measures: Using Dirichlet benchmarks
    • Ehrenberg, A. S. C., Uncles, M. D. and Goodhardt, G. J. (2004) Understanding brand performance measures: Using Dirichlet benchmarks. Journal of Business Research, 57(12), 1307-1325.
    • (2004) Journal of Business Research , vol.57 , Issue.12 , pp. 1307-1325
    • Ehrenberg, A.S.C.1    Uncles, M.D.2    Goodhardt, G.J.3
  • 4
    • 4043144519 scopus 로고    scopus 로고
    • Adversaries of consumption: Consumer movements, activism, and ideology
    • December
    • Kozinets, R. V. and Handelman, J. M. (2004): Adversaries of consumption: Consumer movements, activism, and ideology. Journal of Consumer Research, 31(3), December, 691-704.
    • (2004) Journal of Consumer Research , vol.31 , Issue.3 , pp. 691-704
    • Kozinets, R.V.1    Handelman, J.M.2
  • 7
    • 84892033859 scopus 로고    scopus 로고
    • The buyer-centric revolution: The rise of reverse direct marketing
    • Mitchell, A. (2004): The buyer-centric revolution: The rise of reverse direct marketing. Interactive Marketing, 5(4), 345-358.
    • (2004) Interactive Marketing , vol.5 , Issue.4 , pp. 345-358
    • Mitchell, A.1
  • 8
    • 4644349461 scopus 로고    scopus 로고
    • Co-creation experiences: The next practice in value creation
    • Summer
    • Prahalad, C. K. and Ramaswamy, V. (2004): Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing, 18(3), Summer, 5-11.
    • (2004) Journal of Interactive Marketing , vol.18 , Issue.3 , pp. 5-11
    • Prahalad, C.K.1    Ramaswamy, V.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.