메뉴 건너뛰기




Volumn 18, Issue 12, 2013, Pages

Transaction costs, privacy, and trust: The laudable goals and ultimate failure of notice and choice to respect privacy online

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84891897350     PISSN: 13960466     EISSN: None     Source Type: Journal    
DOI: 10.5210/fm.v18i12.4838     Document Type: Article
Times cited : (25)

References (103)
  • 1
    • 75149142201 scopus 로고    scopus 로고
    • Nudging privacy: The behavioral economics of personal information
    • doi:, accessed 10 December 2013.
    • Alessandro Acquisti, 2009. "Nudging privacy: The behavioral economics of personal information," IEEE Security & Privacy, volume 7, number 6, pp. 82-85. doi: http://dx.doi.org/10.1109/MSP.2009.163, accessed 10 December 2013.
    • (2009) IEEE Security & Privacy , vol.7 , Issue.6 , pp. 82-85
    • Acquisti, A.1
  • 2
    • 14744275332 scopus 로고    scopus 로고
    • Privacy and rationality in decision making
    • accessed 10 December 2013.
    • Alessandro Acquisti and Jens Grosslags, 2005. "Privacy and rationality in decision making," IEEE Security & Privacy, volume 3, number 1, pp. 26-33. http://dx.doi.org/10.1109/MSP.2005.22, accessed 10 December 2013.
    • (2005) IEEE Security & Privacy , vol.3 , Issue.1 , pp. 26-33
    • Acquisti, A.1    Grosslags, J.2
  • 3
    • 85005305538 scopus 로고
    • The market for 'lemons': Quality uncertainty and the market mechanism
    • doi:, accessed 10 December 2013.
    • George A. Akerlof, 1970. "The market for 'lemons': Quality uncertainty and the market mechanism," Quarterly Journal of Economics, volume 84, number 3, pp. 488-500. doi: http://dx.doi.org/10.2307/1879431, accessed 10 December 2013.
    • (1970) Quarterly Journal of Economics , vol.84 , Issue.3 , pp. 488-500
    • Akerlof, G.A.1
  • 4
    • 34548682604 scopus 로고    scopus 로고
    • The impact of individual ethics on reactions to potentially invasive HR practices
    • doi:, accessed 10 December 2013.
    • G. Stoney Alder, Marshall Schminke, and Terry W. Noel. 2007. "The impact of individual ethics on reactions to potentially invasive HR practices," Journal of Business Ethics, volume 75, number 2, pp. 201-214. doi: http://dx.doi.org/10.1007/s10551-006-9247-6, accessed 10 December 2013.
    • (2007) Journal of Business Ethics , vol.75 , Issue.2 , pp. 201-214
    • Alder, G.S.1    Schminke, M.2    Noel, T.W.3
  • 5
    • 84891891705 scopus 로고    scopus 로고
    • Privacy study: Top U.S. Web sites share visitor personal data
    • (11 October) at accessed 10 December 2013.
    • Julia Angwin, 2011. "Privacy study: Top U.S. Web sites share visitor personal data," Wall Street Journal (11 October), at http://blogs.wsj.com/digits/2011/10/11/privacy-study-top-u-s-websites-share-visitor-personal-data/, accessed 10 December 2013.
    • (2011) Wall Street Journal
    • Angwin, J.1
  • 6
    • 10044225615 scopus 로고    scopus 로고
    • Rule pragmatism: Theory and application to qualified immunity analysis
    • and at, accessed 10 December 2013.
    • Melissa Armstrong, 2004. "Rule pragmatism: Theory and application to qualified immunity analysis," Columbia Journal of Law & Social Problems, volume 38, pp. 107-130, and at http://www.columbia.edu/cu/jlsp/pdf/Fall%202004/Armstrong381-A.pdf, accessed 10 December 2013.
    • (2004) Columbia Journal of Law & Social Problems , vol.38 , pp. 107-130
    • Armstrong, M.1
  • 7
    • 84862080297 scopus 로고    scopus 로고
    • Flash cookies and privacy II: Now with HTML5 and ETag respawning
    • (29 July), at, accessed 10 December 2013.
    • Mika D. Ayenson, Dietrich J. Wambach, Ashkan Soltani, Nathaniel Good, and Chris J. Hoofnagle, 2011. "Flash cookies and privacy II: Now with HTML5 and ETag respawning" (29 July), at http://dx.doi.org/10.2139/ssrn.1898390, accessed 10 December 2013.
    • (2011)
    • Ayenson, M.D.1    Wambach, D.J.2    Soltani, A.3    Good, N.4    Hoofnagle, C.J.5
  • 8
    • 84867830561 scopus 로고    scopus 로고
    • "The new intrusion,"
    • accessed 10 December 2013.
    • Jane Yakowitz Bambauer, 2012. "The new intrusion," Notre Dame Law Review, volume 88, number 1, pp. 205-523, and at http://scholarship.law.nd.edu/ndlr/vol88/iss1/5/, accessed 10 December 2013.
    • (2012) Notre Dame Law Review , vol.88 , Issue.1 , pp. 205-523
    • Bambauer, J.Y.1
  • 10
    • 84859720698 scopus 로고    scopus 로고
    • The value of behavioral targeting
    • at, accessed 10 December 2013.
    • Howard Beales, 2010. "The value of behavioral targeting." Network Advertising Initiative, at http://www.networkadvertising.org/pdfs/Beales_NAI_Study.pdf, accessed 10 December 2013.
    • (2010) Network Advertising Initiative
    • Beales, H.1
  • 11
    • 42349116295 scopus 로고    scopus 로고
    • Choice or consequences: Protecting privacy in commercial information
    • doi:, accessed 10 December 2013.
    • J. Howard Beales and Timothy J. Muris, 2008. "Choice or consequences: Protecting privacy in commercial information," University of Chicago Law Review, volume 75, number 1, pp. 109-135. doi: https://lawreview.uchicago.edu/sites/lawreview.uchicago.edu/files/uploads/75.1/75_1_Muris_Beales.pdf, accessed 10 December 2013.
    • (2008) University of Chicago Law Review , vol.75 , Issue.1 , pp. 109-135
    • Beales, J.H.1    Muris, T.J.2
  • 12
    • 84891898754 scopus 로고    scopus 로고
    • The privacy problem: We have met the enemy and he is us
    • Tech Crunch (5 March), at, accessed 10 December 2013.
    • John Biggs, 2012. "The privacy problem: We have met the enemy and he is us," Tech Crunch (5 March), at http://techcrunch.com/2012/03/05/the-privacy-problem-we-have-met-the-enemy-and-he-is-us/, accessed 10 December 2013.
    • (2012)
    • Biggs, J.1
  • 13
    • 33745804732 scopus 로고    scopus 로고
    • Privacy rights on the Internet: Self-regulation or government regulation
    • Norman E. Bowie and Karim Jamal, 2006. "Privacy rights on the Internet: Self-regulation or government regulation?" Business Ethics Quarterly, volume 16, number 3, pp. 323-342.
    • (2006) Business Ethics Quarterly , vol.16 , Issue.3 , pp. 323-342
    • Bowie, N.E.1    Jamal, K.2
  • 14
    • 84861974217 scopus 로고    scopus 로고
    • Critical questions for big data: Provocations for a cultural, technological, and scholarly phenomenon
    • doi:, accessed 10 December 2013.
    • danah boyd and Kate Crawford, 2012. "Critical questions for big data: Provocations for a cultural, technological, and scholarly phenomenon," Information, Communication & Society, volume 15, number 5, pp. 662-679. doi: http://dx.doi.org/10.1080/1369118X.2012.678878, accessed 10 December 2013.
    • (2012) Information, Communication & Society , vol.15 , Issue.5 , pp. 662-679
    • Boyd, D.1    Crawford, K.2
  • 15
    • 79958731816 scopus 로고    scopus 로고
    • Vernacular resistance to data collection and analysis: A political theory of obfuscation
    • at accessed 10 December 2013.
    • Finn Brunton and Helen Nissenbaum. 2011. "Vernacular resistance to data collection and analysis: A political theory of obfuscation," First Monday, volume 16, number 5, at http://firstmonday.org/article/view/3493/2955, accessed 10 December 2013.
    • (2011) First Monday , vol.16 , Issue.5
    • Brunton, F.1    Nissenbaum, H.2
  • 16
    • 84859015072 scopus 로고    scopus 로고
    • Against notice skepticism in privacy (and elsewhere)
    • at, accessed 10 December 2013.
    • M. Ryan Calo, 2013. "Against notice skepticism in privacy (and elsewhere)," Notre Dame Law Review, volume 87, number 3, at http://scholarship.law.nd.edu/ndlr/vol87/iss3/3/, accessed 10 December 2013.
    • (2013) Notre Dame Law Review , vol.87 , Issue.3
    • Calo, M.R.1
  • 17
    • 79953138427 scopus 로고    scopus 로고
    • The boundaries of privacy harm
    • at, accessed 10 December 2013.
    • M. Ryan Calo, 2011. "The boundaries of privacy harm," Indiana Law Journal, volume 86, number 3, pp. 1,131-1,162, at http://ilj.law.indiana.edu/articles/86/86_3_Calo.pdf, accessed 10 December 2013.
    • (2011) Indiana Law Journal , vol.86 , Issue.3 , pp. 1131-1162
    • Calo, M.R.1
  • 18
    • 84891892403 scopus 로고    scopus 로고
    • The 7 biggest fan page marketing mistakes
    • AllFacebook (17 May). at, accessed 10 December 2013.
    • Brian Carter, 2011. "The 7 biggest fan page marketing mistakes," AllFacebook (17 May). at http://allfacebook.com/7-biggest-fan-page-marketing-mistakes_b43011, accessed 10 December 2013.
    • (2011)
    • Carter, B.1
  • 19
    • 84891895151 scopus 로고    scopus 로고
    • No opting out of Facebook turning your check-ins, likes into ads
    • Ars Technica (26 January)., accessed 10 December 2013.
    • Jacqui Cheng, 2011. "No opting out of Facebook turning your check-ins, likes into ads," Ars Technica (26 January). http://arstechnica.com/business/2011/01/no-opting-out-from-facebook-turning-your-check-ins-likes-into-ads/, accessed 10 December 2013.
    • (2011)
    • Cheng, J.1
  • 20
    • 84917078687 scopus 로고
    • 2. The nature of the firm: Meaning
    • Ronald H. Coase, 1988. "2. The nature of the firm: Meaning," Journal of Law, Economics and Organization, volume 4, number 1, pp. 19-32.
    • (1988) Journal of Law, Economics and Organization , vol.4 , Issue.1 , pp. 19-32
    • Coase, R.H.1
  • 21
    • 84979188687 scopus 로고
    • The nature of the firm
    • Ronald H. Coase, 1937. "The nature of the firm," Economica, New series, volume 4, number 16, pp. 386-405.
    • (1937) Economica, New series , vol.4 , Issue.16 , pp. 386-405
    • Coase, R.H.1
  • 22
    • 84891896675 scopus 로고    scopus 로고
    • Examination of privacy policies shows a few troubling trends
    • TechCrunch (30 November), at, accessed 10 December 2013.
    • Devin Coldewey, 2011. "Examination of privacy policies shows a few troubling trends," TechCrunch (30 November), at http://techcrunch.com/2011/11/30/examination-of-privacy-policies-shows-a-few-troubling-trends/, accessed 10 December 2013.
    • (2011)
    • Coldewey, D.1
  • 23
    • 84891894948 scopus 로고    scopus 로고
    • Overview of universal opt-out mechanisms for Web tracking
    • IETF draft (7 March), at, accessed 10 December 2013.
    • A. Cooper and H. Tschofenig, 2011. "Overview of universal opt-out mechanisms for Web tracking," IETF draft (7 March), at http://tools.ietf.org/search/draft-cooper-web-tracking-opt-outs-00, accessed 10 December 2013.
    • (2011)
    • Cooper, A.1    Tschofenig, H.2
  • 24
    • 0003047641 scopus 로고
    • The cost of Coase
    • Robert Cooter, 1982. "The cost of Coase," Journal of Legal Studies, volume 11, number 1, pp. 1-33.
    • (1982) Journal of Legal Studies , vol.11 , Issue.1 , pp. 1-33
    • Cooter, R.1
  • 25
    • 0001501223 scopus 로고
    • How did they get my name? An exploratory investigation of consumer attitudes toward secondary information use
    • Mary J. Culnan, 1993. "How did they get my name? An exploratory investigation of consumer attitudes toward secondary information use," MIS Quarterly, volume 17, number 3, pp. 341-363.
    • (1993) MIS Quarterly , vol.17 , Issue.3 , pp. 341-363
    • Culnan, M.J.1
  • 26
    • 72049116025 scopus 로고    scopus 로고
    • How ethics can enhance organizational privacy: Lessons from the Choicepoint and TJX data breaches
    • Mary J. Culnan and Cynthia Clark Williams, 2009. "How ethics can enhance organizational privacy: Lessons from the Choicepoint and TJX data breaches," MIS Quarterly, volume 33, number 4, pp. 673-687.
    • (2009) MIS Quarterly , vol.33 , Issue.4 , pp. 673-687
    • Culnan, M.J.1    Williams, C.C.2
  • 27
    • 0038803995 scopus 로고    scopus 로고
    • Consumer privacy: Balancing economic and justice considerations
    • doi:, accessed 10 December 2013.
    • Mary J. Culnan and Robert J. Bies, 2003. "Consumer privacy: Balancing economic and justice considerations," Journal of Social Issues, volume 59, number 2, pp. 323-342. doi: http://dx.doi.org/10.1111/1540-4560.00067, accessed 10 December 2013.
    • (2003) Journal of Social Issues , vol.59 , Issue.2 , pp. 323-342
    • Culnan, M.J.1    Bies, R.J.2
  • 28
    • 0033464665 scopus 로고    scopus 로고
    • Information privacy concerns, procedural fairness, and impersonal trust: An empirical investigation
    • doi:, accessed 10 December 2013.
    • Mary J. Culnan and Pamela K. Armstrong, 1999. "Information privacy concerns, procedural fairness, and impersonal trust: An empirical investigation," Organization Science, volume 10, number 1, pp. 104-115. doi: http://dx.doi.org/10.1287/orsc.10.1.104, accessed 10 December 2013.
    • (1999) Organization Science , vol.10 , Issue.1 , pp. 104-115
    • Culnan, M.J.1    Armstrong, P.K.2
  • 29
    • 33645133251 scopus 로고    scopus 로고
    • An extended privacy calculus model for e-commerce transactions
    • doi:, accessed 10 December 2013.
    • Tamara Dinev and Paul Hart, 2006. "An extended privacy calculus model for e-commerce transactions," Information Systems Research, volume 17, number 1, pp. 61-80. doi: http://dx.doi.org/10.1287/isre.1060.0080, accessed 10 December 2013.
    • (2006) Information Systems Research , vol.17 , Issue.1 , pp. 61-80
    • Dinev, T.1    Hart, P.2
  • 30
    • 0039216951 scopus 로고
    • The case for Coase and against Coaseanism
    • and at, accessed 10 December 2013.
    • Robert C. Ellickson, 1989. "The case for Coase and against Coaseanism," Yale Law Journal, volume 99, pp. 611-630, and at http://digitalcommons.law.yale.edu/fss_papers/462/, accessed 10 December 2013.
    • (1989) Yale Law Journal , vol.99 , pp. 611-630
    • Ellickson, R.C.1
  • 31
    • 84891895889 scopus 로고    scopus 로고
    • Disconnect 2 brings more privacy to your browser, lets you block 2K+ sites From tracking your activity online
    • TechCrunch (17 April), at, accessed 10 December 2013.
    • Rip Empson, 2013. "Disconnect 2 brings more privacy to your browser, lets you block 2K+ sites From tracking your activity online," TechCrunch (17 April), at http://techcrunch.com/2013/04/17/disconnect-2-brings-more-privacy-to-your-browser-lets-you-block-2k-sites-from-tracking-your-activity-online/, accessed 10 December 2013.
    • (2013)
    • Empson, R.1
  • 32
    • 84891891295 scopus 로고    scopus 로고
    • Apple keeps anonymized voice data related to virtual assistant Siri for up to 2 years
    • TechCrunch (19 April), at, accessed 10 December 2013.
    • Darrell Etherington, 2013. "Apple keeps anonymized voice data related to virtual assistant Siri for up to 2 years," TechCrunch (19 April), at http://techcrunch.com/2013/04/19/apple-keeps-anonymized-voice-data-related-to-virtual-assistant-siri-for-up-to-2-years/, accessed 10 December 2013.
    • (2013)
    • Etherington, D.1
  • 33
    • 33750992195 scopus 로고    scopus 로고
    • Four challenges for a theory of international privacy
    • doi:, accessed 10 December 2013.
    • Luciano Floridi, 2006. "Four challenges for a theory of international privacy," Ethics and Information Technology, volume 8, number 3, pp. 109-119. doi: http://dx.doi.org/10.1007/s10676-006-9121-3, accessed 10 December 2013.
    • (2006) Ethics and Information Technology , vol.8 , Issue.3 , pp. 109-119
    • Floridi, L.1
  • 34
    • 79551691593 scopus 로고    scopus 로고
    • Privacy regulation and online advertising
    • doi:, accessed 10 December 2013.
    • Avi Goldfarb and Catherine E. Tucker, 2011. "Privacy regulation and online advertising," Management Science, volume 57, number 1, pp. 57-71. doi: http://dx.doi.org/10.1287/mnsc.1100.1246, accessed 10 December 2013.
    • (2011) Management Science , vol.57 , Issue.1 , pp. 57-71
    • Goldfarb, A.1    Tucker, C.E.2
  • 35
    • 84891894652 scopus 로고    scopus 로고
    • Utilitarianism and business ethics
    • In: Thomas Donaldson and Patricia H. Werhane (editors). Upper Saddle River, N.J.: Pearson/Prentice Hall.
    • Andrew Gustafson, 2008. "Utilitarianism and business ethics," In: Thomas Donaldson and Patricia H. Werhane (editors). Ethical issues in business: A philosophical approach Eighth edition. Upper Saddle River, N.J.: Pearson/Prentice Hall.
    • (2008) Ethical issues in business: A philosophical approach Eighth edition
    • Gustafson, A.1
  • 36
    • 61849128934 scopus 로고    scopus 로고
    • Consumer privacy and marketing avoidance: A static model
    • doi:, accessed 10 December 2013.
    • Il-Horn Hann, Kai-Lung Hui, Sang-Yong T. Lee, and Ivan P.L. Png, 2008. "Consumer privacy and marketing avoidance: A static model," Management Science, volume 54, number 6, pp. 1,094-1,103. doi: http://dx.doi.org/10.1287/mnsc.1070.0837, accessed 10 December 2013.
    • (2008) Management Science , vol.54 , Issue.6 , pp. 1094-1103
    • Hann, I.-H.1    Hui, K.-L.2    Lee, S.-Y.T.3    Png, I.P.L.4
  • 37
    • 84874925899 scopus 로고    scopus 로고
    • The case for online obscurity
    • and at, accessed 10 December 2013.
    • Woodrow Hartzog and Frederic D. Stutzman, 2010. "The case for online obscurity," California Law Review, volume 101, number 1, pp. 1-49, and at http://www.californialawreview.org/assets/pdfs/101-1/01-HartzogStutzman.pdf, accessed 10 December 2013.
    • (2010) California Law Review , vol.101 , Issue.1 , pp. 1-49
    • Hartzog, W.1    Stutzman, F.D.2
  • 38
    • 84891893493 scopus 로고    scopus 로고
    • Internet freak-out over Google's new privacy policy proves again that no one actually reads privacy policies
    • Forbes (25 January), at, accessed 10 December 2013.
    • Kashmir Hill, 2012. "Internet freak-out over Google's new privacy policy proves again that no one actually reads privacy policies," Forbes (25 January), at http://www.forbes.com/sites/kashmirhill/2012/01/25/internet-freak-out-over-googles-new-privacy-policy-proves-no-one-actually-reads-privacy-policies/, accessed 10 December 2013.
    • (2012)
    • Hill, K.1
  • 39
    • 84891900696 scopus 로고    scopus 로고
    • The really smart phone
    • (23 April) at, accessed 10 December 2013.
    • Robert Lee Hotz, 2011. "The really smart phone," Wall Street Journal (23 April), at http://online.wsj.com/news/articles/SB10001424052748704547604576263261679848814, accessed 10 December 2013.
    • (2011) Wall Street Journal
    • Hotz, R.L.1
  • 40
    • 79957972012 scopus 로고    scopus 로고
    • Gender differences in privacy-related measures for young adult Facebook users
    • at, accessed 10 December 2013.
    • Mariea Grubbs Hoy and George Milne, 2010. "Gender differences in privacy-related measures for young adult Facebook users," Journal of Interactive Advertising, volume 10, number 2, at http://jiad.org/article130.html, accessed 10 December 2013.
    • (2010) Journal of Interactive Advertising , vol.10 , Issue.2
    • Hoy, M.G.1    Milne, G.2
  • 41
    • 80355139531 scopus 로고    scopus 로고
    • Contextual gaps: Privacy issues on Facebook
    • doi:, accessed 10 December 2013.
    • Gordon Hull, Heather Richter Lipford, and Celine Latulipe, 2011. "Contextual gaps: Privacy issues on Facebook," Ethics and Information Technology, volume 13, number 4, pp. 289-302. doi: http://dx.doi.org/10.1007/s10676-010-9224-8, accessed 10 December 2013.
    • (2011) Ethics and Information Technology , vol.13 , Issue.4 , pp. 289-302
    • Hull, G.1    Lipford, H.R.2    Latulipe, C.3
  • 42
    • 84891898556 scopus 로고    scopus 로고
    • The next online privacy battle: Powerful supercookies
    • Atlantic (18 August) at, accessed 10 December 2013.
    • Nicholas Jackson, 2011. "The next online privacy battle: Powerful supercookies," Atlantic (18 August), at http://www.theatlantic.com/technology/archive/2011/08/the-next-online-privacy-battle-powerful-supercookies/243800/, accessed 10 December 2013.
    • (2011)
    • Jackson, N.1
  • 43
    • 70350731253 scopus 로고    scopus 로고
    • A 'nutrition label' for privacy
    • SOUPS '09: Proceedings of the 5th Symposium on Usable Privacy and Security, article. doi:, accessed 10 December 2013.
    • Patrick Gage Kelley, Joanna Bresee, and Lorrie Faith Cranor, and Robert W. Reeder, 2009. "A 'nutrition label' for privacy," SOUPS '09: Proceedings of the 5th Symposium on Usable Privacy and Security, article number 4. doi: http://dx.doi.org/10.1145/1572532.1572538, accessed 10 December 2013.
    • (2009) , Issue.4
    • Kelley, P.G.1    Bresee, J.2    Cranor, L.F.3    Reeder, R.W.4
  • 44
    • 84891894584 scopus 로고    scopus 로고
    • Michigan passes law to protect social network account protection bill
    • Verge (30 December) at, accessed 10 December 2013.
    • Ben Kersey, 2012. "Michigan passes law to protect social network account protection bill," Verge (30 December), at http://www.theverge.com/2012/12/30/3817588/michigan-passes-social-network-account-protection-bill, accessed 10 December 2013.
    • (2012)
    • Kersey, B.1
  • 45
    • 0004210003 scopus 로고
    • Competition and entrepreneurship
    • Chicago: University of Chicago Press.
    • Israel M. Kirzner, 1973. Competition and entrepreneurship. Chicago: University of Chicago Press.
    • (1973)
    • Kirzner, I.M.1
  • 46
    • 84881874212 scopus 로고
    • The emergence of exchange structures: An experimental study of uncertainty, commitment, and trust
    • Peter Kollock, 1994. "The emergence of exchange structures: An experimental study of uncertainty, commitment, and trust," American Journal of Sociology, volume 100, number 2, pp. 313-345.
    • (1994) American Journal of Sociology , vol.100 , Issue.2 , pp. 313-345
    • Kollock, P.1
  • 47
    • 84891898600 scopus 로고    scopus 로고
    • Judge rejects Facebook 'Sponsored Stories' lawsuit settlement
    • Wired (18 August) at, accessed 10 December 2013.
    • David Kravets, 2012. "Judge rejects Facebook 'Sponsored Stories' lawsuit settlement," Wired (18 August), at http://www.wired.com/threatlevel/2012/08/facebook-settlement-rejected/, accessed 10 December 2013.
    • (2012)
    • Kravets, D.1
  • 48
    • 78649949513 scopus 로고    scopus 로고
    • Understanding situational online information disclosure as a privacy calculus
    • Han Li, Rathindra Sarathy, and Heng Xu, 2010. "Understanding situational online information disclosure as a privacy calculus," Journal of Computer Information Systems, volume 51, number 1, pp. 62-71.
    • (2010) Journal of Computer Information Systems , vol.51 , Issue.1 , pp. 62-71
    • Li, H.1    Sarathy, R.2    Xu, H.3
  • 49
    • 84891896756 scopus 로고    scopus 로고
    • Study: Usability issues plague tools that limit online behavioral advertising
    • (31 October) at, accessed 10 December 2013.
    • Tom Loftus, 2011. "Study: Usability issues plague tools that limit online behavioral advertising," Wall Street Journal (31 October), at http://blogs.wsj.com/digits/2011/10/31/study-usability-issues-plague-tools-that-limit-online-behavioral-advertising/, accessed 10 December 2013.
    • (2011) Wall Street Journal
    • Loftus, T.1
  • 50
    • 84891892524 scopus 로고    scopus 로고
    • Dave Morin, CEO of Path: 'If Facebook is a Chevy, then we're a BMW'; 'Family friendly' network pushes 6M users, launches virtual goods
    • Ingrid Lunden, 2013. "Dave Morin, CEO of Path: 'If Facebook is a Chevy, then we're a BMW'; 'Family friendly' network pushes 6M users, launches virtual goods," TechCrunch (21 January), at http://techcrunch.com/2013/01/21/dave-morin-ceo-of-path-says-if-facebook-is-a-chevy-then-were-a-bmw-as-family-friendly-network-pushes-6m-users-looks-to-launch-more-virtual-goods/, accessed 10 December 2013.
    • (2013) TechCrunch (21 January) at, accessed 10 December 2013.
    • Lunden, I.1
  • 51
    • 13244298307 scopus 로고    scopus 로고
    • Internet users' information privacy concerns (IUIPC): The construct, the scale, and a causal model
    • Naresh K. Malhorta, Sung S. Kim, and James Agarwal, 2004. "Internet users' information privacy concerns (IUIPC): The construct, the scale, and a causal model," Information Systems Research, volume 15, number 4, pp. 336-355.
    • (2004) Information Systems Research , vol.15 , Issue.4 , pp. 336-355
    • Malhorta, N.K.1    Kim, S.S.2    Agarwal, J.3
  • 52
    • 84873318566 scopus 로고    scopus 로고
    • Some realities of online contracting
    • Florencia Marotta-Wurgler, 2011. "Some realities of online contracting," Supreme Court Economic Review, volume 19, number 1, pp. 11-23.
    • (2011) Supreme Court Economic Review , vol.19 , Issue.1 , pp. 11-23
    • Marotta-Wurgler, F.1
  • 53
    • 84886266985 scopus 로고    scopus 로고
    • Privacy concerns and the Census Long Form: Some evidence from Census 2000
    • U.S. Census Bureau, Survey Methodology, number 2006-10, at, accessed 10 December 2013.
    • Elizabeth Martin, 2006. "Privacy concerns and the Census Long Form: Some evidence from Census 2000," U.S. Census Bureau, Survey Methodology, number 2006-10, at http://www.census.gov/srd/papers/pdf/rsm2006-10.pdf, accessed 10 December 2013.
    • (2006)
    • Martin, E.1
  • 54
    • 84871311194 scopus 로고    scopus 로고
    • Diminished or just different? A factorial vignette study of privacy as a social contract
    • doi:, accessed 10 December 2013.
    • Kirsten E. Martin, 2012. "Diminished or just different? A factorial vignette study of privacy as a social contract," Journal of Business Ethics, volume 111, number 4, pp. 519-539. doi: http://dx.doi.org/10.1007/s10551-012-1215-8, accessed 10 December 2013.
    • (2012) Journal of Business Ethics , vol.111 , Issue.4 , pp. 519-539
    • Martin, K.E.1
  • 55
    • 84891893652 scopus 로고    scopus 로고
    • TMI (Too Much Information): The role of friction and familiarity in disclosing information
    • at, accessed 10 December 2013.
    • Kirsten E. Martin, 2011. "TMI (Too Much Information): The role of friction and familiarity in disclosing information," Business and Professional Ethics Journal, volume 30, numbers 1-2, at http://faculty.cua.edu/martink/BPEJMartin2011.pdf, accessed 10 December 2013.
    • (2011) Business and Professional Ethics Journal , vol.30 , Issue.1-2
    • Martin, K.E.1
  • 56
    • 84859016541 scopus 로고    scopus 로고
    • Tracking the trackers: Where everybody knows your username
    • Center for Internet and Society, Stanford Law School (11 October), at, accessed 10 December 2013.
    • Jonathan Mayer, 2011. "Tracking the trackers: Where everybody knows your username," Center for Internet and Society, Stanford Law School (11 October), at http://cyberlaw.stanford.edu/blog/2011/10/tracking-trackers-where-everybody-knows-your-username, accessed 10 December 2013.
    • (2011)
    • Mayer, J.1
  • 57
    • 84862738315 scopus 로고    scopus 로고
    • Do not track: Universal Web tracking opt-out
    • IAB Internet Privacy Workshop position paper (5 November), at, accessed 10 December 2013.
    • Jonathan Mayer and Avrind Narayanan, 2010. "Do not track: Universal Web tracking opt-out," IAB Internet Privacy Workshop position paper (5 November), at http://www.iab.org/wp-content/IAB-uploads/2011/03/jonathan_mayer.pdf, accessed 10 December 2013.
    • (2010)
    • Mayer, J.1    Narayanan, A.2
  • 58
    • 80051634906 scopus 로고    scopus 로고
    • Cost of reading privacy policies
    • and at, accessed 10 December 2013.
    • Aleecia M. McDonald and Lorrie Faith Cranor, 2008. "Cost of reading privacy policies," I/S: A Journal of Law and Policy for the Information Society, volume 4, number 3, pp. 541-565, and at http://moritzlaw.osu.edu/students/groups/is/files/2012/02/Cranor_Formatted_Final.pdf, accessed 10 December 2013.
    • (2008) I/S: A Journal of Law and Policy for the Information Society , vol.4 , Issue.3 , pp. 541-565
    • McDonald, A.M.1    Cranor, L.F.2
  • 59
    • 84891897228 scopus 로고    scopus 로고
    • The law of friction
    • University of Chicago Legal Forum; Minnesota Legal Studies Research Paper, 12-66, at, accessed 10 December 2013.
    • William McGeveran, 2012. "The law of friction," University of Chicago Legal Forum; Minnesota Legal Studies Research Paper, 12-66, at http://ssrn.com/abstract=2192191, accessed 10 December 2013.
    • (2012)
    • McGeveran, W.1
  • 60
    • 0004247732 scopus 로고
    • Utilitarianism
    • London: Parker, son, and Bourn.
    • John Stuart Mill, 1863. Utilitarianism. London: Parker, son, and Bourn.
    • (1863)
    • Mill, J.S.1
  • 61
    • 84878371061 scopus 로고    scopus 로고
    • Third-party Web tracking: Policy and technology
    • Proceedings of the 2012 IEEE Symposium of Security and Privacy,. doi:, accessed 10 December 2013.
    • John C. Mitchell and Jonathan R. Mayer, 2012. "Third-party Web tracking: Policy and technology," Proceedings of the 2012 IEEE Symposium of Security and Privacy, pp.413-427. doi: http://doi.ieeecomputersociety.org/10.1109/SP.2012.47, accessed 10 December 2013.
    • (2012) , pp. 413-427
    • Mitchell, J.C.1    Mayer, J.R.2
  • 62
    • 80053267657 scopus 로고    scopus 로고
    • A contextual approach to privacy online
    • at, accessed 10 December 2013.
    • Helen Nissenbaum, 2011. "A contextual approach to privacy online," Daedalus, volume 140, number 4, pp. 32-48, at http://www.amacad.org/publications/daedalus/11_fall_nissenbaum.pdf, accessed 10 December 2013.
    • (2011) Daedalus , vol.140 , Issue.4 , pp. 32-48
    • Nissenbaum, H.1
  • 63
    • 78049439042 scopus 로고    scopus 로고
    • Privacy in context: Technology, policy, and the integrity of social life
    • Stanford, Calif.: Stanford Law Books.
    • Helen Nissenbaum, 2010. Privacy in context: Technology, policy, and the integrity of social life. Stanford, Calif.: Stanford Law Books.
    • (2010)
    • Nissenbaum, H.1
  • 64
    • 1842538795 scopus 로고    scopus 로고
    • Privacy as contextual integrity
    • Helen Nissenbaum, 2004. "Privacy as contextual integrity," Washington Law Review, volume 79, number 1, pp. 119-158.
    • (2004) Washington Law Review , vol.79 , Issue.1 , pp. 119-158
    • Nissenbaum, H.1
  • 65
    • 84873889715 scopus 로고    scopus 로고
    • Branding privacy
    • and at, accessed 10 December 2013.
    • Paul Ohm, 2013. "Branding privacy," Minnesota Law Review, volume 97, pp. 907-989, and at http://www.minnesotalawreview.org/wp-content/uploads/2013/02/Ohm_MLR.pdf, accessed 10 December 2013.
    • (2013) Minnesota Law Review , vol.97 , pp. 907-989
    • Ohm, P.1
  • 66
    • 79959279009 scopus 로고    scopus 로고
    • Unraveling privacy: The personal prospectus and the threat of a full disclosure future
    • and at, accessed 10 December 2013.
    • Scott R. Peppet, 2010. "Unraveling privacy: The personal prospectus and the threat of a full disclosure future," Northwestern University Law Review, volume 105, number 3, pp. 1,153-1,203, and at https://www.law.northwestern.edu/lawreview/v105/n3/1153/LR105n3Peppet.pdf, accessed 10 December 2013.
    • (2010) Northwestern University Law Review , vol.105 , Issue.3 , pp. 1153-1203
    • Peppet, S.R.1
  • 67
    • 84891900435 scopus 로고    scopus 로고
    • Private photo And video sharing service For families, Famil.io, is like a dropbox For memories
    • TechCrunch (22 March), at, accessed 10 December 2013.
    • Sarah Perez, 2013a. "Private photo And video sharing service For families, Famil.io, is like a dropbox For memories," TechCrunch (22 March), at http://techcrunch.com/2013/03/22/private-photo-and-video-sharing-service-for-families-famil-io-is-like-a-dropbox-for-memories/, accessed 10 December 2013.
    • (2013)
    • Perez, S.1
  • 68
    • 84891898585 scopus 로고    scopus 로고
    • After getting booted from Apple's App Store, mobile privacy app Clueful returns on Android
    • TechCrunch (21 May)., accessed 10 December 2013.
    • Sarah Perez, 2013b. "After getting booted from Apple's App Store, mobile privacy app Clueful returns on Android," TechCrunch (21 May). http://techcrunch.com/2013/05/21/after-getting-booted-from-apples-app-store-mobile-privacy-app-clueful-returns-on-android/, accessed 10 December 2013.
    • (2013)
    • Perez, S.1
  • 69
    • 23944471341 scopus 로고    scopus 로고
    • An ethical exploration of privacy and radio frequency identification
    • doi:, accessed 10 December 2013.
    • Alan R. Peslak, 2005. "An ethical exploration of privacy and radio frequency identification," Journal of Business Ethics, volume 59, number 4, pp. 327-345. doi: http://dx.doi.org/10.1007/s10551-005-2928-8, accessed 10 December 2013.
    • (2005) Journal of Business Ethics , vol.59 , Issue.4 , pp. 327-345
    • Peslak, A.R.1
  • 70
    • 0000839286 scopus 로고
    • Privacy
    • and at, accessed 10 December 2013.
    • William L. Prosser, 1960. "Privacy," California Law Review, volume 48, number 3, pp. 383-423, and at http://www.californialawreview.org/assets/pdfs/misc/prosser_privacy.pdf, accessed 10 December 2013.
    • (1960) California Law Review , vol.48 , Issue.3 , pp. 383-423
    • Prosser, W.L.1
  • 71
    • 84859562293 scopus 로고    scopus 로고
    • The right to be forgotten
    • and at, accessed 10 December 2013.
    • Jeffrey Rosen, 2012. "The right to be forgotten," Stanford Law Review, volume 64, pp. 88-92, and at http://www.stanfordlawreview.org/online/privacy-paradox/right-to-be-forgotten, accessed 10 December 2013.
    • (2012) Stanford Law Review , vol.64 , pp. 88-92
    • Rosen, J.1
  • 72
    • 84891893599 scopus 로고    scopus 로고
    • Privacy by design: A counterfactual analysis of Google and Facebook privacy incidents
    • and at, accessed 10 December 2013.
    • Ira Rubinstein and Nathaniel Good, 2013. "Privacy by design: A counterfactual analysis of Google and Facebook privacy incidents," Berkeley Technology Law Journal, volume 28, pp. 1,333-1,413, and at http://btlj.org/data/articles/28_2/1333-1414_Rubinstein&Good_11262013_Web.pdf, accessed 10 December 2013.
    • (2013) Berkeley Technology Law Journal , vol.28 , pp. 1333-1413
    • Rubinstein, I.1    Good, N.2
  • 73
    • 0005165090 scopus 로고
    • Coase defends Coase: Why lawyers listen and economists do not
    • Stewart Schwab, 1989. "Coase defends Coase: Why lawyers listen and economists do not," Michigan Law Review, volume 87, number 6, pp. 1,171-1,198.
    • (1989) Michigan Law Review , vol.87 , Issue.6 , pp. 1171-1198
    • Schwab, S.1
  • 74
    • 84950315198 scopus 로고    scopus 로고
    • Beyond notice and choice: Privacy, norms, and consent
    • at, accessed 10 December 2013.
    • Richard H. Sloan and Robert Warner, 2013. "Beyond notice and choice: Privacy, norms, and consent," Suffolk University Journal of High Technology Law, at http://ssrn.com/abstract=2239099, accessed 10 December 2013.
    • (2013) Suffolk University Journal of High Technology Law
    • Sloan, R.H.1    Warner, R.2
  • 75
    • 81355150537 scopus 로고    scopus 로고
    • Information privacy research: An interdisciplinary review
    • H. JeffSmith, Tamara Dinev, and Heng Xu, 2011. "Information privacy research: An interdisciplinary review," MIS Quarterly, volume 35, number 4, pp. 989-1,015.
    • (2011) MIS Quarterly , vol.35 , Issue.4 , pp. 989-1015
    • Smith, H.J.1    Dinev, T.2    Xu, H.3
  • 76
    • 0000981743 scopus 로고    scopus 로고
    • Information privacy: Measuring individuals' concerns about corporate practices
    • H. JeffSmith, Sandra J. Milberg, and Sandra J. Burke, 1996. "Information privacy: Measuring individuals' concerns about corporate practices," MIS Quarterly, volume 20, number 2, pp. 167-196.
    • (1996) MIS Quarterly , vol.20 , Issue.2 , pp. 167-196
    • Smith, H.J.1    Milberg, S.J.2    Burke, S.J.3
  • 77
    • 33644925852 scopus 로고    scopus 로고
    • A taxonomy of privacy
    • and at, accessed 10 December 2013.
    • Daniel J. Solove, 2006. "A taxonomy of privacy," University of Pennsylvania Law Review, volume 154, number 3, pp. 477-560, and at https://www.law.upenn.edu/journals/lawreview/articles/volume154/issue3/Solove154U. Pa. L. Rev.477%282006%29.pdf, accessed 10 December 2013.
    • (2006) University of Pennsylvania Law Review , vol.154 , Issue.3 , pp. 477-560
    • Solove, D.J.1
  • 78
    • 0036045758 scopus 로고    scopus 로고
    • Conceptualizing privacy
    • and at, accessed 10 December 2013.
    • Daniel J. Solove, 2002. "Conceptualizing privacy," California Law Review, volume 90, number 4, pp. 1,087-1,155, and at http://scholarship.law.berkeley.edu/californialawreview/vol90/iss4/2/, accessed 10 December 2013.
    • (2002) California Law Review , vol.90 , Issue.4 , pp. 1087-1155
    • Solove, D.J.1
  • 79
    • 3042749885 scopus 로고    scopus 로고
    • Information privacy law
    • Fourth edition. New York: Wolters Kluwer Law & Business.
    • Daniel J. Solove and Paul M. Schwartz., 2011. Information privacy law. Fourth edition. New York: Wolters Kluwer Law & Business.
    • (2011)
    • Solove, D.J.1    Schwartz, P.M.2
  • 80
    • 60449120378 scopus 로고    scopus 로고
    • Engineering privacy
    • doi:, accessed 10 December 2013
    • Sarah Spiekermann and Lorrie Faith Cranor, 2009. "Engineering privacy," IEEE Transactions on Software Engineering, volume 35, number 1, pp. 67-82. doi: http://dx.doi.org/10.1109/TSE.2008.88, accessed 10 December 2013.
    • (2009) IEEE Transactions on Software Engineering , vol.35 , Issue.1 , pp. 67-82
    • Spiekermann, S.1    Cranor, L.F.2
  • 81
    • 0036004583 scopus 로고    scopus 로고
    • An empirical examination of the concern for information privacy instrument
    • doi:, accessed 10 December 2013.
    • Kathy A. Stewart and Albert H. Segars, 2002. "An empirical examination of the concern for information privacy instrument," Information Systems Research, volume 13, number 1, pp. 36-49. doi: http://dx.doi.org/10.1287/isre.13.1.36.97, accessed 10 December 2013.
    • (2002) Information Systems Research , vol.13 , Issue.1 , pp. 36-49
    • Stewart, K.A.1    Segars, A.H.2
  • 82
    • 84856148882 scopus 로고    scopus 로고
    • Simple demographics often identify people uniquely
    • Data Privacy Working Paperat, accessed 10 December 2013.
    • Latanya Sweeney, 2000. "Simple demographics often identify people uniquely," Carnegie Mellon University, Data Privacy Working Paper, number 3, at http://dataprivacylab.org/projects/identifiability/paper1.pdf, accessed 10 December 2013.
    • (2000) Carnegie Mellon University , Issue.3
    • Sweeney, L.1
  • 83
    • 84873689219 scopus 로고    scopus 로고
    • Social networks, privacy, and freedom of association: Data empowerment vs. data protection
    • at, accessed 10 December 2013.
    • Peter Swire, 2012. "Social networks, privacy, and freedom of association: Data empowerment vs. data protection," North Carolina Law Review, volume 90, number 5, pp. 1,371-1,416, at http://www.nclawreview.org/2012/10/social-networks-privacy-and-freedom-of-association-data-protection-vs-data-empowerment/, accessed 10 December 2013.
    • (2012) North Carolina Law Review , vol.90 , Issue.5 , pp. 1371-1416
    • Swire, P.1
  • 84
    • 0004052665 scopus 로고
    • The possibility of cooperation
    • New York: Cambridge University Press.
    • Michael Taylor, 1987. The possibility of cooperation. New York: Cambridge University Press.
    • (1987)
    • Taylor, M.1
  • 85
    • 84866107712 scopus 로고    scopus 로고
    • Privacy in the age of big data: A time for big decisions
    • at, accessed 10 December 2013.
    • Omer Tene and Jules Polonetsky, 2012. "Privacy in the age of big data: A time for big decisions," Stanford Law Review, volume 64, pp. 63-69, at http://www.stanfordlawreview.org/online/privacy-paradox/big-data, accessed 10 December 2013.
    • (2012) Stanford Law Review , vol.64 , pp. 63-69
    • Tene, O.1    Polonetsky, J.2
  • 86
    • 84891896195 scopus 로고    scopus 로고
    • "Terms of Service; Didn't Read" (TOS;DR, accessed 10 December 2013.
    • "Terms of Service; Didn't Read" (TOS;DR http://tosdr.org, accessed 10 December 2013.
  • 87
    • 84891894622 scopus 로고    scopus 로고
    • Web-connected cars bring privacy concerns
    • Washington Post (5 March), at, accessed 10 December 2013.
    • Craig Timberg, 2013. "Web-connected cars bring privacy concerns," Washington Post (5 March), at http://articles.washingtonpost.com/2013-03-05/business/37453419_1_car-insurance-companies-new-cars-seat-belt, accessed 10 December 2013.
    • (2013)
    • Timberg, C.1
  • 88
    • 84891892277 scopus 로고    scopus 로고
    • Google Play privacy slip-up sends app buyers personal details to developers
    • ZDNet (13 February) at, accessed 10 December 2013.
    • Liam Tung, 2013. "Google Play privacy slip-up sends app buyers personal details to developers," ZDNet (13 February), at http://www.zdnet.com/google-play-privacy-slip-up-sends-app-buyers-personal-details-to-developers-7000011249/, accessed 10 December 2013.
    • (2013)
    • Tung, L.1
  • 89
    • 77956141828 scopus 로고    scopus 로고
    • Americans reject tailored advertising and three activities that enable it
    • at, accessed 10 December 2013.
    • Joseph Turow, Jennifer King, Christopher J. Hoofnagle, Amy Bleakley, and Michael Hennessy, 2009. "Americans reject tailored advertising and three activities that enable it," at https://www.nytimes.com/packages/pdf/business/20090929-Tailored_Advertising.pdf, accessed 10 December 2013.
    • (2009)
    • Turow, J.1    King, J.2    Hoofnagle, C.J.3    Bleakley, A.4    Hennessy, M.5
  • 90
    • 84865029187 scopus 로고    scopus 로고
    • Protecting consumer privacy in an era of rapid chang
    • U.S. Federal Trade Commission., (5 March), at, accessed 10 December 2013.
    • U.S. Federal Trade Commission., 2012a. "Protecting consumer privacy in an era of rapid change" (5 March), at http://www.ftc.gov/reports/federal-trade-commission-report-protecting-consumer-privacy-era-rapid-change-recommendations, accessed 10 December 2013.
    • (2012)
  • 91
    • 84872412140 scopus 로고    scopus 로고
    • Fair information practice principle
    • U.S. Federal Trade Commission., (23 November), at
    • U.S. Federal Trade Commission., 2012b. "Fair information practice principles" (23 November), at http://www.gov/reports/privacy3/fairinfo.shtm
    • (2012)
  • 92
    • 84861393010 scopus 로고    scopus 로고
    • Consumer data privacy in a networked world: A framework for protecting privacy and promoting innovation in the global digital economy
    • U.S. White House, at, accessed 10 December 2013.
    • U.S. White House, 2012. "Consumer data privacy in a networked world: A framework for protecting privacy and promoting innovation in the global digital economy," at http://www.whitehouse.gov/sites/default/files/privacy-final.pdf, accessed 10 December 2013.
    • (2012)
  • 93
    • 33644925628 scopus 로고    scopus 로고
    • The internal morality of contracting: Advancing the contractualist endeavor in business ethics
    • J. (Hans) van Oosterhout, Pursey P. M. A. R. Heugens and Muel Kaptein, 2006. "The internal morality of contracting: Advancing the contractualist endeavor in business ethics," Academy of Management Review, volume 31, number 3, pp. 521-539.
    • (2006) Academy of Management Review , vol.31 , Issue.3 , pp. 521-539
    • Oosterhout, J.V.1    Heugens, P.P.M.A.R.2    Kaptein, M.3
  • 94
    • 0038803983 scopus 로고    scopus 로고
    • Social and political dimensions of privacy
    • Alan F. Westin, 2003. "Social and political dimensions of privacy," Journal of Social Issues, volume 59, number 2, pp. 431-453.
    • (2003) Journal of Social Issues , vol.59 , Issue.2 , pp. 431-453
    • Westin, A.F.1
  • 95
  • 96
    • 84891900156 scopus 로고    scopus 로고
    • Internet privacy policies: A composite index For measuring compliance to the fair information practices at
    • Felicia Williams, 2006, "Internet privacy policies: A composite index For measuring compliance to the fair information practices," at http://ftc.gov/os/comments/behavioraladvertising/071010feliciawilliams.pdf.
    • (2006)
    • Williams, F.1
  • 97
    • 33747390174 scopus 로고    scopus 로고
    • The economics of governance
    • doi:, accessed 10 December 2013.
    • Oliver E. Williamson, 2005. "The economics of governance," American Economic Review, volume 95, number 2, pp. 1-18. doi: http://dx.doi.org/10.1257/000282805774669880, accessed 10 December 2013.
    • (2005) American Economic Review , vol.95 , Issue.2 , pp. 1-18
    • Williamson, O.E.1
  • 98
    • 0038895695 scopus 로고    scopus 로고
    • The theory of the firm as governance structure: From choice to contract
    • doi:, accessed 10 December 2013.
    • Oliver E. Williamson, 2002. "The theory of the firm as governance structure: From choice to contract," Journal of Economic Perspectives, volume 16, number 3, pp. 171-195. doi: http://dx.doi.org/10.1257/089533002760278776, accessed 10 December 2013.
    • (2002) Journal of Economic Perspectives , vol.16 , Issue.3 , pp. 171-195
    • Williamson, O.E.1
  • 99
    • 85022739470 scopus 로고
    • Calculativeness, trust, and economic organization
    • doi:, accessed 10 December 2013.
    • Oliver E. Williamson, 1993. "Calculativeness, trust, and economic organization," Journal of Law and Economics, volume 36, number 1, part 2, pp. 453-486. doi: http://dx.doi.org/10.1086/467284, accessed 10 December 2013.
    • (1993) Journal of Law and Economics , vol.36 , Issue.1-2 , pp. 453-486
    • Williamson, O.E.1
  • 100
    • 84881832826 scopus 로고
    • The economics of organization: The transaction cost approach
    • doi:, accessed 10 December 2013.
    • Oliver E. Williamson, 1981. "The economics of organization: The transaction cost approach," American Journal of Sociology, volume 87, number 3, pp. 548-577. doi: http://dx.doi.org/10.1086/227496, accessed 10 December 2013.
    • (1981) American Journal of Sociology , vol.87 , Issue.3 , pp. 548-577
    • Williamson, O.E.1
  • 101
    • 0001470630 scopus 로고
    • Transaction-cost economics: The governance of contractual relations
    • Oliver E. Williamson, 1979. "Transaction-cost economics: The governance of contractual relations," Journal of Law and Economics, volume 22, number 2, pp. 233-261.
    • (1979) Journal of Law and Economics , vol.22 , Issue.2 , pp. 233-261
    • Williamson, O.E.1
  • 102
    • 0003965377 scopus 로고
    • Markets and hierarchies, analysis and antitrust implications: A study in the economics of internal organization
    • New York: Free Press.
    • Oliver E. Williamson, 1975. Markets and hierarchies, analysis and antitrust implications: A study in the economics of internal organization. New York: Free Press.
    • (1975)
    • Williamson, O.E.1
  • 103
    • 84891892610 scopus 로고    scopus 로고
    • Exploring the role of overt vs. covert personalization strategy in privacy calculus
    • Academy of Management Proceedings (August Meeting Abstract Supplement)doi:, accessed 10 December 2013.
    • Heng Xu, Cheng Zhang, Pan Shi, and Peijian Song, 2009. "Exploring the role of overt vs. covert personalization strategy in privacy calculus," Academy of Management Proceedings (August Meeting Abstract Supplement), pp. 1-6. doi: http://dx.doi.org/10.5465/AMBPP.2009.44249857, accessed 10 December 2013.
    • (2009) , pp. 1-6
    • Xu, H.1    Zhang, C.2    Shi, P.3    Song, P.4


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.