Use of social media by Spanish hospitals: Perceptions, difficulties, and success factors

Telemedicine and e-Health

Volumn 19, Issue 2, 2013, Pages 137-145

  Bermúdez Tamayo, Clara ^a,b,c   Alba Ruiz, Ruben ^b   Jiménez Pernett, Jaime ^a   García Gutiérrez, José Francisco ^a   Traver Salcedo, Vicente ^d   Yubraham Sánchez, David ^a  

^a ANDALUSIAN SCHOOL OF PUBLIC HEALTH   (Spain)

^b HOSPITAL UNIVERSITARIO VIRGEN DE LAS NIEVES   (Spain)

^c CIBER EPIDEMIOLOGÍA Y SALUD PÚBLICA CIBERESP   (Spain)

^d UNIVERSITAT POLITÈCNICA DE VALÈNCIA   (Spain)

Author keywords

Hospitals; Information dissemination; Internet; Marketing of health services; Public health; Social media

Indexed keywords

HEALTH CARE; INFORMATION DISSEMINATION; INTERNET; PUBLIC HEALTH; SOCIAL NETWORKING (ONLINE);

CROSS-SECTIONAL SURVEYS; EXPLORATORY STUDIES; HEALTH CARE PROFESSIONALS; HEALTH SERVICES; HOSPITAL MANAGERS; SOCIAL MEDIA; SUCCESS FACTORS; UNIT OF ANALYSIS;

HOSPITALS;

CROSS-SECTIONAL STUDY; FINANCIAL MANAGEMENT; HEALTH PERSONNEL ATTITUDE; HOSPITAL; HUMAN; INFORMATION DISSEMINATION; INTERNET; ORGANIZATION; QUESTIONNAIRE; SOCIAL MEDIA; SPAIN; UTILIZATION;

ATTITUDE OF HEALTH PERSONNEL; CROSS-SECTIONAL STUDIES; HOSPITALS; HUMANS; INFORMATION DISSEMINATION; INTERNET; MARKETING OF HEALTH SERVICES; ORGANIZATIONAL OBJECTIVES; QUESTIONNAIRES; SOCIAL MEDIA; SPAIN;

EID: 84891648835     PISSN: 15305627     EISSN: 15563669     Source Type: Journal    
DOI: 10.1089/tmj.2012.0066     Document Type: Article

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