CAVVA: Computational affective video-in-video advertising

IEEE Transactions on Multimedia

Volumn 16, Issue 1, 2014, Pages 15-23

  Yadati, Karthik ^a   Katti, Harish ^b   Kankanhalli, Mohan ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b INDIAN INSTITUTE OF SCIENCE   (India)

Author keywords

Ad insertion; affect; arousal; contextual advertising; marketing and consumer psychology; valence

Indexed keywords

AD-INSERTION; AFFECT; AROUSAL; CONTEXTUAL ADVERTISINGS; VALENCE;

COMMERCE; EXPERIMENTS; GENETIC ALGORITHMS; INTEGER PROGRAMMING; WEBSITES;

MARKETING;

EID: 84890898038     PISSN: 15209210     EISSN: None     Source Type: Journal    
DOI: 10.1109/TMM.2013.2282128     Document Type: Article

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