Asymmetric Perception of Gains versus Non-losses and Losses versus Non-gains: The Causal Role of Regulatory Focus

Journal of Behavioral Decision Making

Volumn 27, Issue 1, 2014, Pages 48-56

  Sacchi, Simona ^a   Stanca, Luca ^a  

^a UNIVERSITY OF MILANO BICOCCA   (Italy)

Author keywords

Gain nonloss asymmetry; Loss nongain asymmetry; Regulatory focus; Subjective value

Indexed keywords

EID: 84890382862     PISSN: 08943257     EISSN: 10990771     Source Type: Journal    
DOI: 10.1002/bdm.1786     Document Type: Article

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