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1
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34547535106
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London: Routledge. Develops in more detail the principles outlined in this chapter, with particular reference to the e-Business challenges facing established organizations
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Harris, L. and Dennis, C. (2002) Marketing the e-Business, London: Routledge. Develops in more detail the principles outlined in this chapter, with particular reference to the e-Business challenges facing established organizations.
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(2002)
Marketing the e-Business
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Harris, L.1
Dennis, C.2
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2
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0004046027
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3rd edn, London: McGraw-Hill. Chapter 1 provides a useful overview and case examples of the basic principles of marketing
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Jobber, D. (2001) Principles and Practice of Marketing, 3rd edn, London: McGraw-Hill. Chapter 1 provides a useful overview and case examples of the basic principles of marketing.
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(2001)
Principles and Practice of Marketing
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Jobber, D.1
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3
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0442314770
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Padstow: Thomson. Chapter 1 provides a useful summary of the development of HRM and some of the key principles. The book also contains specialist chapters on HRM and small business, HRM change and strategy and HRM and commitment. This is a basic text for those who do not have an academic or practitioner background in HRM
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Cornelius, N (ed.) 2001 Human Resource Management: a Managerial Perspective, Padstow: Thomson. Chapter 1 provides a useful summary of the development of HRM and some of the key principles. The book also contains specialist chapters on HRM and small business, HRM change and strategy and HRM and commitment. This is a basic text for those who do not have an academic or practitioner background in HRM.
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(2001)
Human Resource Management: A Managerial Perspective
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Cornelius, N.1
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4
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85070271527
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Power partners
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September
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Anders, G. (2000) 'Power partners', Fast Company, September.
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(2000)
Fast Company
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Anders, G.1
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6
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84904782886
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Cyber house rules
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June
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Carter, P. (2001) 'Cyber house rules', People Management, June: 28-36.
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(2001)
People Management
, pp. 28-36
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Carter, P.1
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10
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84905606958
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From call centres to "e-Centres": Managing change in the new technology centres
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Grieg, E. (2001) 'From call centres to "e-Centres": managing change in the new technology centres', British Journal of Administrative Management, 16-17.
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(2001)
British Journal of Administrative Management
, vol.1
, pp. 6-17
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Grieg, E.1
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11
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84905628612
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Software giant strives to stem exodus of staff
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13 June
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Grimes, C. (2000) 'Software giant strives to stem exodus of staff', Financial Times, 13 June.
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(2000)
Financial Times
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Grimes, C.1
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12
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84986082886
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From marketing mix to relationship marketing: Towards a paradigm shift in marketing
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Gronroos, C. (1997) 'From marketing mix to relationship marketing: towards a paradigm shift in marketing', Management Decision, 35, 3-4: 322-39.
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(1997)
Management Decision
, vol.35
, Issue.3-4
, pp. 322-339
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Gronroos, C.1
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13
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84986019352
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Relationship marketing as a paradigm shift: Some conclusions from the 30R approach
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Gummesson, E. (1997) 'Relationship marketing as a paradigm shift: some conclusions from the 30R approach', Management Decision, 35, 3-4: 267-72.
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(1997)
Management Decision
, vol.35
, Issue.3-4
, pp. 267-272
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Gummesson, E.1
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14
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0000713272
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Collaborate with your competitors -and win
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Hamel, G., Doz, Y. and Prahalad, C. K. (1989) 'Collaborate with your competitors -and win', Harvard Business Review, 67, 1: 133-9.
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(1989)
Harvard Business Review
, vol.67
, Issue.1
, pp. 133-139
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Hamel, G.1
Doz, Y.2
Prahalad, C.K.3
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15
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85118907934
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E-HR: The way forward
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30 August
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Hoare, S. (2001) 'e-HR: the way forward', Times, 30 August.
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(2001)
Times
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Hoare, S.1
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16
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85118907181
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internal company document, London: IBM Global Services
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IBM (1999) internal company document, London: IBM Global Services.
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(1999)
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18
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0035234274
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The ten deadly mistakes of wanna-dots
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Kanter, R. M. (2001) 'The ten deadly mistakes of wanna-dots', Harvard Business Review, 79, 1: 91-100.
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(2001)
Harvard Business Review
, vol.79
, Issue.1
, pp. 91-100
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Kanter, R.M.1
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19
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84986094985
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Service workers without a smile
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22nd November
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Leibovitch, M. (1999) 'Service workers without a smile', Washington Post, 22nd November.
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(1999)
Washington Post
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Leibovitch, M.1
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21
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4644248099
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Implementing new designs: Managing organizational change
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M. L. Tushman and P. Anderson (eds) Oxford: Oxford University Press
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Nadler, D. and Tushman, M. L. (1997) 'Implementing new designs: managing organizational change' in M. L. Tushman and P. Anderson (eds) Managing Strategic Innovation and Change, Oxford: Oxford University Press.
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(1997)
Managing Strategic Innovation and Change
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Nadler, D.1
Tushman, M.L.2
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23
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84919523247
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Re-engineering's fragile promise: HRM prospects for delivery?
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P. Sparrow and M. Marchington (eds) St Ives: Financial Times Pitman
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Oram, M. (1998) 'Re-engineering's fragile promise: HRM prospects for delivery?' in P. Sparrow and M. Marchington (eds) Human Resource Management: The New Agenda, St Ives: Financial Times Pitman.
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(1998)
Human Resource Management: The New Agenda
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Oram, M.1
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32
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85118907697
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The net imperative: Survey business and the Internet
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26 June
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Symonds, M. (1999) 'The net imperative: survey business and the Internet', Economist, 26 June.
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(1999)
Economist
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Symonds, M.1
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36
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0010820229
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Of mice and men
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Trapp, R. (2001) 'Of mice and men', People Management, 7, 13: 24-33.
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(2001)
People Management
, vol.7
, Issue.13
, pp. 24-33
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Trapp, R.1
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38
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0002567303
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Tie the corporate knot: Gaining complete customer commitment
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Ulrich, D. (1989) 'Tie the corporate knot: gaining complete customer commitment', Sloan Management Review, 19-27.
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(1989)
Sloan Management Review
, vol.1
, pp. 9-27
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Ulrich, D.1
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39
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85118909145
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New economy, new HR
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(accessed 21 July 2002)
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Vicere, A. A. (2001) 'New economy, new HR', Vicere Associates. Online. Available HTTP: www.vicere.com/newhr.htm (accessed 21 July 2002).
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(2001)
Vicere Associates
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Vicere, A.A.1
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40
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85118907648
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Training and Development Resource Centre (TCM). Excellent starting point, with links to over sixty non-commercial sites, mailing lists and a business showcase
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www.tcm.com Training and Development Resource Centre (TCM). Excellent starting point, with links to over sixty non-commercial sites, mailing lists and a business showcase.
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41
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85118912318
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HR Internet guide. A good source of general HRM information
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www.hr-guide.com HR Internet guide. A good source of general HRM information.
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42
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85118909539
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Institute of Management. A range of management topics including HRM and Marketing are listed here
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www.inst-mgt.org.uk Institute of Management. A range of management topics including HRM and Marketing are listed here.
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43
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85118908837
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Chartered Institute of Personnel and Development. The lead body on personnel issues in the United Kingdom, with a number of case examples
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www.peoplemanagement.co.uk Chartered Institute of Personnel and Development. The lead body on personnel issues in the United Kingdom, with a number of case examples.
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44
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85118907900
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British Psychological Society. This Web site contains information relating to a range of topics, including work and organizational psychology, work design, etc
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www.bps.org.uk British Psychological Society. This Web site contains information relating to a range of topics, including work and organizational psychology, work design, etc.
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45
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85118910022
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Keep up to date with the latest e-Marketing books
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www.amazon.co.uk Keep up to date with the latest e-Marketing books.
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46
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85118908810
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Online version of Marketing Magazine. Keep up to date with the latest news
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www.marketing.haynet.com Online version of Marketing Magazine. Keep up to date with the latest news.
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47
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85118911254
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Regular monthly updates detailing progress in the government's efforts to make the United Kingdom 'the best place in the world for e-Commerce'
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www.e-envoy.gov.uk Regular monthly updates detailing progress in the government's efforts to make the United Kingdom 'the best place in the world for e-Commerce'.
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48
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85118910622
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Provides free summaries of the latest research reports on the growth of e-Commerce
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www.forrester.com Provides free summaries of the latest research reports on the growth of e-Commerce.
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49
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85118906366
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UK-based daily e-mail news service on the latest e-Business developments and local networking events
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www.theecademy.com UK-based daily e-mail news service on the latest e-Business developments and local networking events.
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50
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85118909331
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An exhaustively detailed reference on the full range of Internet marketing issues, available as a free monthly newsletter. American in origin, but still a valuable resource and often light years ahead of UK developments
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www.wilsonweb.com An exhaustively detailed reference on the full range of Internet marketing issues, available as a free monthly newsletter. American in origin, but still a valuable resource and often light years ahead of UK developments.
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51
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85118910645
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Another useful and comprehensive daily e-mail news service on the latest e-Business developments. Again, a US perspective
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www.ecommercetimes.com Another useful and comprehensive daily e-mail news service on the latest e-Business developments. Again, a US perspective.
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52
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85118911228
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Useful specimen online questionnaires to measure customer satisfaction levels and tips on effective Internet marketing research
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www.busreslab.com Useful specimen online questionnaires to measure customer satisfaction levels and tips on effective Internet marketing research.
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53
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85118909758
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The Market Research Society. Contains useful material on the nature of research, choosing an agency, ethical standards and codes of conduct for research practice
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www.marketresearch.org.uk The Market Research Society. Contains useful material on the nature of research, choosing an agency, ethical standards and codes of conduct for research practice.
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54
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85118908761
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Detailed information on a variety of consumer demographics from the government statistics office
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www.statistics.gov.uk Detailed information on a variety of consumer demographics from the government statistics office.
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55
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85118905986
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Site visitors can key in their postcode to receive local promotions, and advertisers can post their offers on the site, using a specially designed software package
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www.hotcoupons.com Site visitors can key in their postcode to receive local promotions, and advertisers can post their offers on the site, using a specially designed software package.
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56
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85118909438
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Details the current levels of banner advertising activity, including the creative content of the ten most popular banners each week
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www.nielson-netratings.com Details the current levels of banner advertising activity, including the creative content of the ten most popular banners each week.
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57
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85118908479
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Offers advertisers the ability to target their advertisements on the Web through sourcing of specific interest groups, and display only at certain times of the day, or at particular geographical locations, or on certain types of hardware
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www.doubleclick.net Offers advertisers the ability to target their advertisements on the Web through sourcing of specific interest groups, and display only at certain times of the day, or at particular geographical locations, or on certain types of hardware.
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58
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85118912887
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Specializes in customer 'personalization' software. The site contains many useful case studies showing how communicating through the Internet allows you to find out more about your customers
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www.broadvision.com Specializes in customer 'personalization' software. The site contains many useful case studies showing how communicating through the Internet allows you to find out more about your customers.
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59
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85118908945
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Online demonstrations of the latest technological developments which will form the basis of the next generation of Internet marketing communication applications
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www.streamwave.co.uk Online demonstrations of the latest technological developments which will form the basis of the next generation of Internet marketing communication applications.
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60
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85118905787
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The Chartered Institute of Marketing site, providing extensive links to online resources on all aspects of marketing
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www.marketingportal.cim.co.uk The Chartered Institute of Marketing site, providing extensive links to online resources on all aspects of marketing.
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61
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85118912755
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The online version of Marketing Week magazine, allowing access to data services, archives and a discussion forum (registration required)
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www.mad.co.uk/mw/ The online version of Marketing Week magazine, allowing access to data services, archives and a discussion forum (registration required).
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62
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85118913046
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Useful articles on all aspects of marketing communications
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www.marcommwise.com Useful articles on all aspects of marketing communications.
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63
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85118907114
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Good example of a site that overcomes the impersonal nature of the Internet by allowing the establishment of real-time links with a customer service representative. Try the free demonstration!
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www.facetime.com Good example of a site that overcomes the impersonal nature of the Internet by allowing the establishment of real-time links with a customer service representative. Try the free demonstration!
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