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Volumn 2, Issue , 2000, Pages 140-147

Designing electronic shops, persuading consumers to buy

Author keywords

[No Author keywords available]

Indexed keywords

COMMERCIAL SITES; ELECTRONIC SHOPPING; WEB SHOP;

EID: 84889259724     PISSN: 10896503     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/EURMIC.2000.874411     Document Type: Conference Paper
Times cited : (9)

References (22)
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  • 8
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  • 10
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    • Wilde Visual literacy
    • Wilde Visual literacy
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    • Scott L. (1994) Images in advertising: the need for a theory of visual rhetoric. Journal of consummer research, 17, Sept, 252-273.
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    • Caudle, F.1
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    • Baker McGraw Hill: New York
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  • 17
    • 0346248832 scopus 로고    scopus 로고
    • Assessing the use and impact of humour on advertising effectiveness: A con tigency approach
    • Spots H., Weinberger M., and A. Parsons (1997) Assessing the use and impact of humour on advertising effectiveness: a con tigency approach. Journal of advertising 26, 3, 17-31.
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.