More than just a utensil: The influence of drinking straw size on perceived consumption

Marketing Letters

Volumn 24, Issue 4, 2013, Pages 381-386

  Lin, Hung Ming ^a   Lo, Hui Yi ^b   Liao, Yu Sung ^c  

^a MINGHSIN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b NATIONAL CHUNG HSING UNIVERSITY   (Taiwan)

^c TAOYUAN INNOVATION INSTITUTE OF TECHNOLOGY   (Taiwan)

Author keywords

Perceived consumption; Sip size; Straw size

Indexed keywords

EID: 84886752845     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-013-9225-6     Document Type: Article

References (8)

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