THE CONSUMER ONLINE PURCHASE DECISION: A MODEL OF CONSIDERATION SET FORMATION AND BUYER CONVERSION RATE ACROSS MARKET LEADERS AND MARKET FOLLOWERS

Proceedings of the International Conference on Information Systems, ICIS 2003

Volumn , Issue , 2003, Pages 283-295

  Farag, Neveen I ^a   Krishnan, M S ^a   Smith, Michael D ^b  

^a UNIVERSITY OF MICHIGAN   (United States)

^b CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

competition; consideration set formation; Consumer search costs; empirical; survey

Indexed keywords

COMMERCE; COMPETITION; CONSUMER BEHAVIOR; COSTS; SALES;

CONSIDERATION SET FORMATION; CONSIDERATION SETS; CONSUMER SEARCH COST; CONVERSION RATES; EMPIRICAL; INTERNET MARKETS; MARKET LEADER; PURCHASE DECISION; SEARCH COSTS; SHOPBOTS;

SURVEYS;

EID: 84886495317     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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