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Volumn , Issue , 2011, Pages 314-323

Political public relations research in the future

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84886344590     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203864173     Document Type: Chapter
Times cited : (12)

References (25)
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    • Edelman, R. (2010). The third way: Public engagement. Paper presented to the New Media Academic Summitt, New York, NY.
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  • 7
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    • The reputation quotient: A multi-stakeholder measure of corporate reputation
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    • Fombrun, C.J.1    Gardberg, N.A.2    Sever, J.M.3
  • 10
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    • Political marketing and stakeholder engagement
    • Hughes, A., & Dann, S. (2009). Political marketing and stakeholder engagement. Marketing Theory, 9(2), 243–256.
    • (2009) Marketing Theory , vol.9 , Issue.2 , pp. 243-256
    • Hughes, A.1    Dann, S.2
  • 13
    • 57549087117 scopus 로고    scopus 로고
    • Understanding influence on corporate reputation: An examination of public relations efforts, media coverage, public opinion, and financial performance from an agenda-building and agenda-setting perspective
    • Kiousis, S., Popescu, C., & Mitrook, M. (2007). Understanding influence on corporate reputation: An examination of public relations efforts, media coverage, public opinion, and financial performance from an agenda-building and agenda-setting perspective. Journal of Public Relations Research, 19, 147–165.
    • (2007) Journal of Public Relations Research , vol.19 , pp. 147-165
    • Kiousis, S.1    Popescu, C.2    Mitrook, M.3
  • 14
    • 74849089259 scopus 로고    scopus 로고
    • The White House and public relations: Examining the linkages between presidential communications and public opinion
    • Kiousis, S., & Strömbäck, J. (2010). The White House and public relations: Examining the linkages between presidential communications and public opinion. Public Relations Review, 36(1), 7–14.
    • (2010) Public Relations Review , vol.36 , Issue.1 , pp. 7-14
    • Kiousis, S.1    Strömbäck, J.2
  • 16
    • 56049107726 scopus 로고    scopus 로고
    • Political power through public relations
    • R. L. Heath (Ed.), Thousand Oaks, CA: Sage
    • McKinnon, L. M., Tedesco, J. C., & Lauder, T. (2001). Political power through public relations. In R. L. Heath (Ed.), Handbook of public relations (pp. 557–563). Thousand Oaks, CA: Sage.
    • (2001) Handbook of public relations , pp. 557-563
    • McKinnon, L.M.1    Tedesco, J.C.2    Lauder, T.3
  • 18
    • 48149107422 scopus 로고    scopus 로고
    • Persuasion: An intrinsic function of public relations
    • C. H. Botan & V. Hazleton (Eds.), New York: Erlbaum
    • Pfau, M., & Wan, H-H. (2006). Persuasion: An intrinsic function of public relations. In C. H. Botan & V. Hazleton (Eds.), Public relations theory II (pp. 101–136). New York: Erlbaum.
    • (2006) Public relations theory II , pp. 101-136
    • Pfau, M.1    Wan, H.H.2
  • 22
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    • Bridging two schools of thought: Applications of public relations theory to political marketing
    • Strömbäck, J., Mitrook, M. A., & Kiousis, S. (2010). Bridging two schools of thought: Applications of public relations theory to political marketing. Journal of Political Marketing, 9(1/2), 73–92.
    • (2010) Journal of Political Marketing , vol.9 , Issue.1-2 , pp. 73-92
    • Strömbäck, J.1    Mitrook, M.A.2    Kiousis, S.3
  • 23
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    • Teoria y estructura de las relaciones publicas, Madrid, Spain: McGraw-Hill
    • Xifra, J. (2003). Teoria y estructura de las relaciones publicas [Theory and structure of public relations]. Madrid, Spain: McGraw-Hill.
    • (2003) Theory and structure of public relations
    • Xifra, J.1
  • 24
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    • Linkages between public relations models and communication manager’s roles in Spanish political parties
    • Xifra, J. (2010). Linkages between public relations models and communication manager’s roles in Spanish political parties. Journal of Political Marketing, 9(3), 167–185.
    • (2010) Journal of Political Marketing , vol.9 , Issue.3 , pp. 167-185
    • Xifra, J.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.