-
5
-
-
85068705430
-
The organization of the public relations function
-
J. E. Grunig (Ed.), Mahwah, NJ: Erlbaum
-
Dozier, D. M., & Grunig, L. A. (1992). The organization of the public relations function. In J. E. Grunig (Ed.), Excellence in public relations and communication management (pp. 395–418). Mahwah, NJ: Erlbaum.
-
(1992)
Excellence in public relations and communication management
, pp. 395-418
-
-
Dozier, D.M.1
Grunig, L.A.2
-
6
-
-
84921266780
-
-
Paper presented to the New Media Academic Summitt, New York, NY
-
Edelman, R. (2010). The third way: Public engagement. Paper presented to the New Media Academic Summitt, New York, NY.
-
(2010)
The third way: Public engagement
-
-
Edelman, R.1
-
7
-
-
0346198098
-
The reputation quotient: A multi-stakeholder measure of corporate reputation
-
Fombrun, C. J., Gardberg, N. A., & Sever, J. M. (1999). The reputation quotient: A multi-stakeholder measure of corporate reputation. The Journal of Brand Management, 7(4), 241–255.
-
(1999)
The Journal of Brand Management
, vol.7
, Issue.4
, pp. 241-255
-
-
Fombrun, C.J.1
Gardberg, N.A.2
Sever, J.M.3
-
8
-
-
0001962902
-
What is an effective organization?
-
J. E. Grunig (Ed.), Mahwah, NJ: Erlbaum
-
Grunig, L. A., Grunig, J. E., & Ehling, W. P. (1992). What is an effective organization? In J. E. Grunig (Ed.), Excellence in public relations and communication management (pp. 65–90). Mahwah, NJ: Erlbaum.
-
(1992)
Excellence in public relations and communication management
, pp. 65-90
-
-
Grunig, L.A.1
Grunig, J.E.2
Ehling, W.P.3
-
10
-
-
66849142184
-
Political marketing and stakeholder engagement
-
Hughes, A., & Dann, S. (2009). Political marketing and stakeholder engagement. Marketing Theory, 9(2), 243–256.
-
(2009)
Marketing Theory
, vol.9
, Issue.2
, pp. 243-256
-
-
Hughes, A.1
Dann, S.2
-
11
-
-
0037650489
-
Reputation management: The new face of corporate public relations?
-
Hutton, J. G., Goodman, M. B., Alexander, J. B., & Genest, C. M. (2001). Reputation management: The new face of corporate public relations? Public Relations Review, 27(3), 247.
-
(2001)
Public Relations Review
, vol.27
, Issue.3
, pp. 247
-
-
Hutton, J.G.1
Goodman, M.B.2
Alexander, J.B.3
Genest, C.M.4
-
13
-
-
57549087117
-
Understanding influence on corporate reputation: An examination of public relations efforts, media coverage, public opinion, and financial performance from an agenda-building and agenda-setting perspective
-
Kiousis, S., Popescu, C., & Mitrook, M. (2007). Understanding influence on corporate reputation: An examination of public relations efforts, media coverage, public opinion, and financial performance from an agenda-building and agenda-setting perspective. Journal of Public Relations Research, 19, 147–165.
-
(2007)
Journal of Public Relations Research
, vol.19
, pp. 147-165
-
-
Kiousis, S.1
Popescu, C.2
Mitrook, M.3
-
14
-
-
74849089259
-
The White House and public relations: Examining the linkages between presidential communications and public opinion
-
Kiousis, S., & Strömbäck, J. (2010). The White House and public relations: Examining the linkages between presidential communications and public opinion. Public Relations Review, 36(1), 7–14.
-
(2010)
Public Relations Review
, vol.36
, Issue.1
, pp. 7-14
-
-
Kiousis, S.1
Strömbäck, J.2
-
16
-
-
56049107726
-
Political power through public relations
-
R. L. Heath (Ed.), Thousand Oaks, CA: Sage
-
McKinnon, L. M., Tedesco, J. C., & Lauder, T. (2001). Political power through public relations. In R. L. Heath (Ed.), Handbook of public relations (pp. 557–563). Thousand Oaks, CA: Sage.
-
(2001)
Handbook of public relations
, pp. 557-563
-
-
McKinnon, L.M.1
Tedesco, J.C.2
Lauder, T.3
-
18
-
-
48149107422
-
Persuasion: An intrinsic function of public relations
-
C. H. Botan & V. Hazleton (Eds.), New York: Erlbaum
-
Pfau, M., & Wan, H-H. (2006). Persuasion: An intrinsic function of public relations. In C. H. Botan & V. Hazleton (Eds.), Public relations theory II (pp. 101–136). New York: Erlbaum.
-
(2006)
Public relations theory II
, pp. 101-136
-
-
Pfau, M.1
Wan, H.H.2
-
22
-
-
77951572890
-
Bridging two schools of thought: Applications of public relations theory to political marketing
-
Strömbäck, J., Mitrook, M. A., & Kiousis, S. (2010). Bridging two schools of thought: Applications of public relations theory to political marketing. Journal of Political Marketing, 9(1/2), 73–92.
-
(2010)
Journal of Political Marketing
, vol.9
, Issue.1-2
, pp. 73-92
-
-
Strömbäck, J.1
Mitrook, M.A.2
Kiousis, S.3
-
23
-
-
84921305252
-
-
Teoria y estructura de las relaciones publicas, Madrid, Spain: McGraw-Hill
-
Xifra, J. (2003). Teoria y estructura de las relaciones publicas [Theory and structure of public relations]. Madrid, Spain: McGraw-Hill.
-
(2003)
Theory and structure of public relations
-
-
Xifra, J.1
-
24
-
-
77955604272
-
Linkages between public relations models and communication manager’s roles in Spanish political parties
-
Xifra, J. (2010). Linkages between public relations models and communication manager’s roles in Spanish political parties. Journal of Political Marketing, 9(3), 167–185.
-
(2010)
Journal of Political Marketing
, vol.9
, Issue.3
, pp. 167-185
-
-
Xifra, J.1
|