Where Have We Been and Where to Next: A Review and Synthesis of Organ Donation Media Campaigns

Understanding Organ Donation: Applied Behavioral Science Perspectives

Volumn , Issue , 2010, Pages 41-63

  Alvaro, Eusebio M ^a   Siegel, Jason T ^a  

^a CLAREMONT GRADUATE UNIVERSITY   (United States)

Author keywords

"hypodermic needle" or "Silver Bullet model"; Assessing audience exposure to campaign; Challenge to creating effective organ donation media campaigns; Health Resource Services Administration Division of Transplantation's (HRSA DoT) Social and Behavioral Sciences Grant program; Mass media effects explained via two step flow model; Mass media to champion social causes and general improvements to human condition; Organ donation mass media campaigns; Organ donation media campaign synthesis; Theoretical approaches to mass media effects; uses and gratifications approach to media

Indexed keywords

EID: 84886335328     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1002/9781444317459.ch3     Document Type: Chapter

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