Communication and Corporate Social Responsibility: A Storytelling Perspective

The Handbook of Communication and Corporate Social Responsibility

Volumn , Issue , 2011, Pages 467-488

  Wehmeier, Stefan ^a   Schultz, Friederike ^b  

^a UNIVERSITY OF APPLIED SCIENCES   (Austria)

^b VU UNIVERSITY AMSTERDAM   (Netherlands)

Author keywords

British petroleum (BP), new logo (a green and yellow sunflower) on climate change; Communication and CSR, a storytelling perspective; Communication transmitting reality constructions; Constructivist and narrative perspective on CSR; Constructivist perspective on CSR storytelling of BP; CSR communication, on the good and bad of the corporation's values; Effective corporate stories balancing new challenges; Literature on organizational storytelling; Narrativity, storytelling and stories; Polyphonic storytelling and reflective communication management

Indexed keywords

EID: 84886070911     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1002/9781118083246.ch23     Document Type: Chapter

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