How storytelling can drive strategic change

Strategy and Leadership

Volumn 34, Issue 1, 2006, Pages 36-41

  Adamson, Gary ^a   Pine, Joe ^a   Van Steenhoven, Tom ^a   Kroupa, Jodi ^a  

^a Starizon ^*

Author keywords

Change management; Communication management; Storytelling; Strategic change

Indexed keywords

EID: 31144449636     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/10878570610637876     Document Type: Article

References (2)

1. B. Joseph Pine II and James H. Gilmore (1999), The Experience Economy: Work Is Theatre & Every Business a Stage, Harvard Business School Press, Boston, MA, chapter 10 in particular.
2. Stephen Denning (2000), The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations, Butterworth-Heinemann, Woburn, MA, p. xiii.