Auction mechanisms for efficient advertisement selection on public displays

Frontiers in Artificial Intelligence and Applications

Volumn 141, Issue , 2006, Pages 285-289

  Payne, Terry ^a   David, Ester ^a   Jennings, Nicholas R ^a   Sharifi, Matthew ^a  

^a UNIVERSITY OF SOUTHAMPTON   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

BLUETOOTH;

ADVERTISING SYSTEMS; ADVERTIZING MEDIA; AGENT SYSTEMS; AUCTIONS MECHANISMS; BLUETOOTH-ENABLED DEVICES; ELECTRONIC DISPLAY; EMPIRICAL EVALUATIONS; PERFORMANCE; PUBLIC DISPLAY; SCARCE RESOURCES;

MARKETING;

EID: 84885986563     PISSN: 09226389     EISSN: 18798314     Source Type: Book Series    
DOI: None     Document Type: Article

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