The evolution of virgin australia from a low-cost carrier to a full-service airline - Implications for the tourism industry

Advances in Hospitality and Leisure

Volumn 8, Issue , 2012, Pages 215-231

  Whyte, Randall ^a   Prideaux, Bruce ^a   Sakata, Hana ^a  

^a JAMES COOK UNIVERSITY   (Australia)

Author keywords

Ansett; Fullservice airlines; Low cost carriers; Positioning; Strategic windows; Virgin

Indexed keywords

EID: 84885436152     PISSN: 17453542     EISSN: None     Source Type: Book Series    
DOI: 10.1108/S1745-3542(2012)0000008015     Document Type: Article

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