Culture and behavioural intent to adopt mobile commerce among the Y Generation: Comparative analyses between Kazakhstan, Morocco and Singapore

Young Consumers

Volumn 13, Issue 3, 2012, Pages 224-241

  Chung, Kim Choy ^a   Holdsworth, David K ^b  

^a KIMEP UNIVERSITY   (Kazakhstan)

^b UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

Culture; Diffusion of Innovation Theory; Kazakhstan; Mobile commerce; Morocco; Singapore; Y Generation

Indexed keywords

EID: 84884773426     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473611211261629     Document Type: Article

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