The influence of culture on personal selling interactions

Journal of Euromarketing

Volumn 9, Issue 4, 2000, Pages 71-88

  Macquin, Anne ^a,b   Rouziès, Dominique ^a   Prime, Nathalie ^a  

^a HEC PARIS   (France)

^b ESCP EUROPE   (France)

Author keywords

Cross cultural research; Negotiation; Personal selling

Indexed keywords

CULTURAL INFLUENCE; MARKETING; RETAILING;

EID: 0034496295     PISSN: 10496483     EISSN: None     Source Type: Journal    
DOI: 10.1300/J037v09n04_05     Document Type: Article

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