Strategic responses to standardization: Embrace, extend or extinguish?

Advances in Strategic Management

Volumn 28, Issue , 2011, Pages 263-285

  Woodard, C Jason ^a   West, Joel ^a  

^a NONE

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[No Author keywords available]

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EID: 84884653557     PISSN: 07423322     EISSN: None     Source Type: Book Series    
DOI: 10.1108/S0742-3322(2011)0000028014     Document Type: Article

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