Mega-events as a place marketing strategy in entrepreneurial cities: İzmir's EXPO 2015 candidacy as a roadmap for hosting EXPO 2020

Town Planning Review

Volumn 84, Issue 5, 2013, Pages 633-657

  Edizel, Özlem ^a  

^a BRUNEL UNIVERSITY   (United Kingdom)

Author keywords

entrepreneurial city; mega event; place marketing; regime theory; stakeholder organisation

Indexed keywords

ENTREPRENEUR; GOVERNANCE APPROACH; MARKETING; MEGACITY; STAKEHOLDER; URBAN DEVELOPMENT;

IZMIR [IZMIR (PRV)]; IZMIR [TURKEY]; TURKEY;

EID: 84884638502     PISSN: 00410020     EISSN: 1478341X     Source Type: Journal    
DOI: 10.3828/tpr.2013.33     Document Type: Article

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