Increasing effectiveness in e-commerce: Recommendations applying intelligent agents

International Journal of Business and Systems Research

Volumn 1, Issue 1, 2007, Pages 81-97

  Aciar, Silvana Vanesa ^a   Serarols Tarrés, Christian ^b   Royo Vela, Marcelo ^c   De La Rosa I Esteva, Josep Lluis ^a  

^a UNIVERSITY OF GIRONA   (Spain)

^b UNIVERSITAT AUTÒNOMA DE BARCELONA   (Spain)

^c UNIVERSITY OF VALENCIA   (Spain)

Author keywords

Artificial intelligence; CRM; Customer relationship management; E commerce; IAs; Information technologies; Intelligent agents; Marketing; Multiagent systems; Recommender systems

Indexed keywords

EID: 84884570498     PISSN: 1751200X     EISSN: 17512018     Source Type: Journal    
DOI: 10.1504/IJBSR.2007.014774     Document Type: Article

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