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Volumn 59, Issue 9, 2013, Pages 2111-2116
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Contract design with a dominant retailer and a competitive fringe
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Author keywords
Channels of distribution; Competitive strategy; Marketing; Pricing
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Indexed keywords
CHANNEL COORDINATION;
CHANNELS OF DISTRIBUTIONS;
COMPETITIVE STRATEGY;
CONTRACT DESIGN;
DOMINANT RETAILERS;
QUANTITY DISCOUNT;
TWO-PART TARIFF;
COMMERCE;
COSTS;
INDUSTRY;
MARKETING;
SALES;
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EID: 84884144153
PISSN: 00251909
EISSN: 15265501
Source Type: Journal
DOI: 10.1287/mnsc.1120.1677 Document Type: Article |
Times cited : (63)
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References (11)
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