Online advertising by three commercial breast imaging services: Message takeout and effectiveness

Breast

Volumn 22, Issue 5, 2013, Pages 780-786

  Johnson, Rebecca ^a   Jalleh, Geoffrey ^b   Pratt, Iain S ^a,b   Donovan, Robert J ^b   Lin, Chad ^b   Saunders, Christobel ^c   Slevin, Terry ^a,b  

^a Cancer Council Western Australia   (Australia)

^b CURTIN UNIVERSITY   (Australia)

^c UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

Author keywords

Advertising; Breast cancer; Breast imaging; Mammography

Indexed keywords

ADULT; ADVERTIZING; ARTICLE; AUSTRALIA; BREAST CANCER; BREAST EXAMINATION; CANCER SCREENING; CLINICAL EFFECTIVENESS; COMPARATIVE EFFECTIVENESS; CONSUMER ATTITUDE; COST EFFECTIVENESS ANALYSIS; DIAGNOSTIC VALUE; FEMALE; HEALTH CARE QUALITY; HEALTH PROMOTION; HEALTH SERVICE; HUMAN; MAMMOGRAPHY; MASS SCREENING; MEDICAL TECHNOLOGY; ONLINE SYSTEM; PATIENT PREFERENCE; POPULATION RESEARCH; POSTMARKETING SURVEILLANCE; PRIORITY JOURNAL;

ADVERTISING; BREAST CANCER; BREAST IMAGING; MAMMOGRAPHY;

ADULT; ADVERTISING AS TOPIC; AUSTRALIA; BREAST NEOPLASMS; CHOICE BEHAVIOR; EARLY DETECTION OF CANCER; ELECTRIC IMPEDANCE; FEMALE; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HUMANS; INTENTION; INTERNET; MAMMOGRAPHY; MARKETING OF HEALTH SERVICES; MIDDLE AGED; PATIENT ACCEPTANCE OF HEALTH CARE; THERMOGRAPHY;

EID: 84884132907     PISSN: 09609776     EISSN: 15323080     Source Type: Journal    
DOI: 10.1016/j.breast.2013.01.013     Document Type: Article

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