메뉴 건너뛰기




Volumn 19, Issue 2, 2008, Pages 132-136

When confrontational images may be counter productive: Reinforcing the case for pre-testing communications in sensitive areas

Author keywords

Pre testing; Shock imagery; Violence against women; White Ribbon Day

Indexed keywords

ARTICLE; ATTITUDE; FATHER CHILD RELATION; FEMALE; HEALTH PROMOTION; HUMAN; INTERPERSONAL COMMUNICATION; MALE; MASS MEDIUM; METHODOLOGY; MOTIVATION; PARTNER VIOLENCE; PROGRAM DEVELOPMENT; PSYCHOLOGICAL ASPECT; STANDARD; VIOLENCE; WOMEN'S RIGHTS;

EID: 49549109349     PISSN: 10361073     EISSN: None     Source Type: Journal    
DOI: 10.1071/he08132     Document Type: Article
Times cited : (9)

References (12)
  • 3
    • 0008790636 scopus 로고
    • Public health advertising: Execution guidelines for health promotion professionals
    • Donovan R. Public health advertising: execution guidelines for health promotion professionals. Health Promot J Austr. 1991; 1(1): 40-5.
    • (1991) Health Promot J Austr , vol.1 , Issue.1 , pp. 40-45
    • Donovan, R.1
  • 4
    • 33644829662 scopus 로고    scopus 로고
    • Gustafson B, Yssel J. Are advertisers practicing safe sex? Marketing News, 14 March, 1994. In: Dahl DW, Frankenberger KD, Manchanda RV, editors. Does it pay to shock? Reactions to shocking and nonshocking advertising content among university students. Journal of Advertising Research. 2003;43:268-80.
    • Gustafson B, Yssel J. Are advertisers practicing safe sex? Marketing News, 14 March, 1994. In: Dahl DW, Frankenberger KD, Manchanda RV, editors. Does it pay to shock? Reactions to shocking and nonshocking advertising content among university students. Journal of Advertising Research. 2003;43:268-80.
  • 5
    • 0026516412 scopus 로고
    • Shock tactics and the myth of the inverted U
    • Sutton S. Shock tactics and the myth of the inverted U. British Journal of Addiction. 1992;87:517-19.
    • (1992) British Journal of Addiction , vol.87 , pp. 517-519
    • Sutton, S.1
  • 6
    • 0008797813 scopus 로고    scopus 로고
    • Negative outcomes, threats and threat appeals: Widening the conceptual framework for the study of fear and other emotions in social marketing communications
    • Donovan RJ, Henley N. Negative outcomes, threats and threat appeals: widening the conceptual framework for the study of fear and other emotions in social marketing communications. Social Marketing Quarterly. 1997;4:56-67.
    • (1997) Social Marketing Quarterly , vol.4 , pp. 56-67
    • Donovan, R.J.1    Henley, N.2
  • 7
    • 15944371315 scopus 로고    scopus 로고
    • The effect of antismoking advertisement executiona characteristics on youth comprehension, appraisal, recall and engagement
    • Terry-Mcelrath Y. The effect of antismoking advertisement executiona characteristics on youth comprehension, appraisal, recall and engagement. J Health Commun. 2005; 101: 127-43.
    • (2005) J Health Commun , vol.101 , pp. 127-143
    • Terry-Mcelrath, Y.1
  • 8
    • 0348089483 scopus 로고    scopus 로고
    • Continuous tracking of the Australian National Tobacco Campaign: Advertising effects on recall, recognition, cognitions and behaviour
    • Donovan RJ, Boulter J, Borland B, Jalleh G, Carter O. Continuous tracking of the Australian National Tobacco Campaign: Advertising effects on recall, recognition, cognitions and behaviour. Tob Control. 2003;12 Suppl 11:30-9.
    • (2003) Tob Control , vol.12 , Issue.SUPPL. 11 , pp. 30-39
    • Donovan, R.J.1    Boulter, J.2    Borland, B.3    Jalleh, G.4    Carter, O.5
  • 10
    • 49549087016 scopus 로고    scopus 로고
    • Hagan K. Grisly TV ad branded 'sick'. The Age. 2006 November 5.
    • Hagan K. Grisly TV ad branded 'sick'. The Age. 2006 November 5.
  • 11
    • 49549109527 scopus 로고    scopus 로고
    • It's the non-abusers who must listen
    • November 23
    • Maguire E. It's the non-abusers who must listen. Sydney Morning Herald. 2006 November 23.
    • (2006) Sydney Morning Herald
    • Maguire, E.1
  • 12
    • 49549109770 scopus 로고    scopus 로고
    • Winter B. Women See Red on White Ribbon Day [homepage on the Internet]. Brisbane (AUST): ON Line opinion - Australia's e-Journal of Social and Political Debate; 2006 [cited 2006 Nov 20]. Available from: http://www.onlineopinion. com.au/view.asp?article=5212
    • Winter B. Women See Red on White Ribbon Day [homepage on the Internet]. Brisbane (AUST): ON Line opinion - Australia's e-Journal of Social and Political Debate; 2006 [cited 2006 Nov 20]. Available from: http://www.onlineopinion. com.au/view.asp?article=5212


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.