Franchise branding: An organizational identity perspective

Journal of the Academy of Marketing Science

Volumn 39, Issue 4, 2011, Pages 629-645

  Zachary, Miles A ^a   McKenny, Aaron F ^a   Short, Jeremy C ^a   Davis, Kelly M ^a   Wu, Di ^a  

^a TEXAS TECH UNIVERSITY   (United States)

Author keywords

Content analysis; Entrepreneurial orientation; Franchise; Leadership; Market orientation

Indexed keywords

EID: 79961210232     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-011-0252-7     Document Type: Article

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