The Future of Creativity In Advertising

Journal of Promotion Management

Volumn 19, Issue 4, 2013, Pages 395-399

  Belch, Michael A ^a   Belch, George E ^a  

^a SAN DIEGO STATE UNIVERSITY   (United States)

Author keywords

advertising; creativity; media environment

Indexed keywords

EID: 84883477378     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1080/10496491.2013.817219     Document Type: Article

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