Convergent interviewing: A starting methodology for enterprise research programs

Innovative Methodologies in Enterprise Research

Volumn , Issue , 2007, Pages 86-100

  Rao, Sally ^a   Perry, Chad ^b  

^a UNIVERSITY OF ADELAIDE   (Australia)

^b SOUTHERN CROSS UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84881753874     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (31)

1. Aaker, D.A. and G.S. Day (1990), Marketing Research, 4th edn, New York: John Wiley and Sons.
2. Calder, B.J. (1980), 'Focus group interview and qualitative research in organisations', in E.E. Lawler, D.A. Nadler and C. Cammann (eds), Organisational Assessment, New York: John Wiley and Sons.
3. Carson, D., A. Gilmore, K. Gronhaug and C. Perry (2001), Qualitative Research in Marketing, London: Sage.
4. Cox, K.K., J.B. Higginbotham and J. Burton (1989), 'Applications of focus group interviews in marketing', in T.J. Hayes and C.B. Tathum (eds), Focus Group Interviews: a Reader, Chicago: American Marketing Association.
5. Crimmons, J. (1988), 'More truth and more consequences', Applied Marketing Research, 28(2), 44-49.
6. Dick, B. (1990), Convergent Interviewing, Brisbane: Interchange.
7. Eisenhardt, K. (1989), 'Building theory from case study research', Academy of Management Review, 14(4), 532-50.
8. Emory, C.W. and D.R. Cooper (1991), Business Research Methods, Homewood: Irwin.
9. Goldman, A.E. (1962), 'The group depth interview', Journal of Marketing, 26(2), 61-68.
10. Guba, E.G. and Y.S. Lincoln (1994), 'Competing paradigms in qualitative research', in N.K. Denzin and Y.S. Lincoln (eds), Handbook of Qualitative Research, London: Sage.
11. Gummesson, E. (2000), Qualitative Methods in Management Research, 2nd edn, Thousand Oaks, CA: Sage.
12. King, E. (1996), 'The use of self in qualitative research', in J. Richardson (ed.), Handbook of Qualitative Research Methods for Psychology and Social Sciences, Leicester: BPS Books.
13. Marshall, C. and G.B. Rossman (1995), Designing Qualitative Research, 2nd edn, Newbury Park: Sage.
14. Maykut, P. and R. Morehouse (1994), Beginning Qualitative Research: A Philosophical and Practical Guide, London and Washington, DC: Falmer Press.
15. Miles, M.B. and A.M. Huberman (1994), An Expanded Sourcebook: Qualitative Data Analysis, Thousand Oaks, CA: Sage.
16. Morgan,D.L. (1993), Successful Focus Groups: Advance the State of Art, Thousand Oaks, CA: Sage.
17. Morgan, D.L. and R.A. Krueger (1993), 'When to use focus groups and why', in D.L. Morgan (ed.), Successful Focus Groups, London: Sage.
18. Nair, G.S. and A.M. Riege (1995), 'Using convergent interviewing to develop the research problem of a postgraduate thesis', Proceedings of Marketing Education and Researchers International Conference, Gold Coast.
19. Neuman, W.L. (2000), Social Research Methods: Qualitative and Quantitative Approaches, 4th edn, Boston: Allyn and Bacon.
20. Patton, M.Q. (1990), Qualitative Evaluation and Research Methods, Newbury Park: Sage.
21. Perry, C. (1998), 'Processes of a case study methodology for postgraduate research in marketing', European Journal of Marketing, 32(9/10), 785-802.
22. Perry, C. (2001), 'Case research in marketing', The Marketing Review, 1(1), 303-23.
23. Phillips, E.M. and D.S. Pugh (1987), How to Get a PhD, Buckingham and Philadelphia, PA: Open University Press.
24. Rao, S. (2004), 'The internet and business-to-business relational bonds: perspectives from an Australian service industry', International Journal of Internet and Advertising, 1(4), 12-29.
25. Rao, S. and C. Perry (2003), 'Convergent interviewing to build a theory in underresearched areas: principles and an example investigation of internet usage in inter-firm relationships', Qualitative Market Research: an International Journal, 6(4), 236-47.
26. Riege, A.M. (2003), 'Validity and reliability tests in case study research: a literature review with "hands-on" applications for each research phase', Qualitative Market Research: an International Journal, 6(2), 75-86.
27. Sekaran, U. (2000), Research Method for Business: a Skill Building Approach, New York: John Wiley and Sons.
28. Steward, D.W. and P.N. Shamdasani (1990), Focus Groups: Theory and Practice, California: Sage.
29. Woodward, T. (1996), 'Identifying the measuring customer-based brand equity and its elements for a service industry', PhD thesis, prepared for Queensland University of Technology, Queensland.
30. Yin, R.K. (1994), Case Study Research: Design and Methods, Beverley Hills: Sage.
31. Zikmund,W.G. (2000), Business Research Methods, 6th edn, Chicago: The Dryden Press.