When white space is more than "burning money": Economic signaling meets visual commercial rhetoric

International Journal of Research in Marketing

Volumn 30, Issue 3, 2013, Pages 211-218

  Pracejus, John W ^a   O'Guinn, Thomas C ^b   Olsen, G Douglas ^c  

^a UNIVERSITY OF ALBERTA   (Canada)

^b UNIVERSITY OF WISCONSIN MADISON   (United States)

^c ARIZONA STATE UNIVERSITY   (United States)

Author keywords

Branding; Burning money; Design; Persuasion knowledge; Social history; Visual persuasion

Indexed keywords

EID: 84879886342     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2012.11.004     Document Type: Article

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