The relationship between political risk, national culture and foreign direct investment as a market entry strategy: Perspectives from U.S. firms

Innovative Marketing

Volumn 5, Issue 1, 2009, Pages 48-54

  Keillor, Bruce ^a   Hauser, William ^a   Griffin, Adam ^a  

^a NONE   (United States)

Author keywords

Culture; Entry strategy; International marketing strategy; Market entry strategies; Political risk

Indexed keywords

EID: 84879653006     PISSN: 18142427     EISSN: 18166326     Source Type: Journal    
DOI: None     Document Type: Article

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