Direct-to-consumer television advertising: Time to turn off the tube?

Journal of General Internal Medicine

Volumn 28, Issue 7, 2013, Pages 862-864

  Ross, Joseph S ^a   Kravitz, Richard L ^b  

^a YALE UNIVERSITY SCHOOL OF MEDICINE   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

PRESCRIPTION DRUG;

ADVERTIZING; COST; DIRECT TO CONSUMER ADVERTISING; DOCTOR PATIENT RELATION; DRUG COST; DRUG INDUSTRY; DRUG MARKETING; EDITORIAL; FOOD AND DRUG ADMINISTRATION; HUMAN; INFORMATION DISSEMINATION; MEDICAL LITERATURE; PUBLIC HEALTH SERVICE; PUBLIC-PRIVATE PARTNERSHIP; TELEVISION; TELEVISION VIEWING;

ADVERTISING AS TOPIC; CONSUMER PARTICIPATION; FEMALE; HUMANS; HYDROXYMETHYLGLUTARYL-COA REDUCTASE INHIBITORS; HYPERCHOLESTEROLEMIA; MALE; TELEVISION;

EID: 84879552834     PISSN: 08848734     EISSN: 15251497     Source Type: Journal    
DOI: 10.1007/s11606-013-2424-2     Document Type: Editorial

References (10)

1. U.S. Food and Drug Administration. Guidance for Industry: Consumer-Directed Broadcast Advertisements. Accessed March 5, 2013. Available at: http://www.fda.gov/downloads/Drugs/GuidanceComplianceRegulatoryInformation/ Guidances/UCM070065.pdf
2. Bulik BS. Ad Spending: 15 Years of DTC, an Ad Age Insights White Paper. Accessed March 5, 2013. Available at: http://www.adage.com/images/bin/pdf/ WPpharmmarketing-revise.pdf
3. Holmer AF. Direct-to-consumer advertising-strengthening our health care system. N Engl J Med. 2002;346(7):526-8.
4. Wolfe SM. Direct-to-consumer advertising-education or emotion promotion? N Engl J Med. 2002;346(7):524-6.
5. Kravitz RL, Bell RA. Direct-to-consumer advertising of prescription drugs: balancing benefits and risks, and a way forward. Clin Pharmacol Ther. 2007;82(4):360-2.
6. Kravitz RL, Epstein RM, Feldman MD, et al. Influence of patients' requests for direct-to-consumer advertised antidepressants: a randomized controlled trial. JAMA: J Am Med Assoc. 2005;293(16):1995-2002.
7. Donohue JM, Berndt ER, Rosenthal M, Epstein AM, Frank RG. Effects of pharmaceutical promotion on adherence to the treatment guidelines for depression. Med Care. 2004;42(12):1176-85.
8. Niederdeppe J, Byrne S, Avery RJ, Cantor J. Direct-To-Consumer Television Advertising Exposure, Diagnosis with High Cholesterol, and Statin Use. Journal of General Internal Medicine. 2013; doi: 10.1007/s11606-013-2379-3.
9. Shuchman M. Drug risks and free speech-can Congress ban consumer drug ads? N Engl J Med. 2007;356(22):2236-9.
10. The Nielsen Company. State of the Media Trends in TV Viewing - 2011 TV Upfronts. Accessed March 5, 2013. Available at: www.nielsen.com/./State-of-the- Media-2011-TV-Upfronts.pdf