Global reach of direct-to-consumer advertising using social media for illicit online drug sales

Journal of Medical Internet Research

Volumn 15, Issue 5, 2013, Pages

  MacKey, Tim Ken ^a,b   Liang, Bryan A ^a,c  

^a CALIFORNIA WESTERN SCHOOL OF LAW   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c University of California   (United States)

Author keywords

Health policy; Internet; Marketing of health services; Online pharmaceutical services; Pharmacies; Social marketing; Social media

Indexed keywords

STREET DRUG;

ADVERTIZING; COMMERCIAL PHENOMENA; CONSUMER; INTERNATIONAL COOPERATION; PHARMACY; SOCIAL MEDIA; ARTICLE; FINANCIAL MANAGEMENT; HEALTH CARE POLICY; INTERNET; SOCIAL MARKETING;

ADVERTISING AS TOPIC; COMMERCE; CONSUMER PARTICIPATION; INTERNATIONALITY; PHARMACEUTICAL SERVICES, ONLINE; SOCIAL MEDIA; STREET DRUGS;

HEALTH POLICY; INTERNET; MARKETING OF HEALTH SERVICES; ONLINE PHARMACEUTICAL SERVICES; PHARMACIES; SOCIAL MARKETING; SOCIAL MEDIA;

EID: 84878701216     PISSN: None     EISSN: 14388871     Source Type: Journal    
DOI: 10.2196/jmir.2610     Document Type: Article

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