Exemplars' impacts in marketing communication campaigns

Journal of Business Research

Volumn 66, Issue 10, 2013, Pages 1787-1790

  Uribe, Rodrigo ^a   Manzur, Enrique ^a   Hidalgo, Pedro ^a  

^a UNIVERSITY OF CHILE   (Chile)

Author keywords

Advertising; Base rate information; Exemplars; Marketing communication; Organ donation

Indexed keywords

EID: 84878646734     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2013.01.011     Document Type: Article

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