A communication approach to campus bottled water campaigns

Social Marketing Quarterly

Volumn 18, Issue 4, 2012, Pages 255-273

  O'Donnell, Cecilia ^a   Rice, Ronald E ^b  

^a SAN JOSE STATE UNIVERSITY   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Bottled water; Communication campaigns; Consumer behavior; Social marketing; Sustainability

Indexed keywords

EID: 84878375018     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1177/1524500412466075     Document Type: Article

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