Do you know Y? Mobile internet and the thumb generation

International Journal of Technology Marketing

Volumn 3, Issue 2, 2008, Pages 137-152

  Lim, Lynn L K ^a   Chou, Mei Wen ^b   Melewar, T C ^b  

^a UNIVERSITY OF ROEHAMPTON   (United Kingdom)

^b BRUNEL UNIVERSITY   (United Kingdom)

Author keywords

Lifestyle; MI; Mobile Internet; Mobile phone; Pricing; Technology marketing; Usage

Indexed keywords

EID: 84877935942     PISSN: 1741878X     EISSN: 17418798     Source Type: Journal    
DOI: 10.1504/IJTMKT.2008.018861     Document Type: Article

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