Who Boycotts Whom? Marginalization, Company Knowledge, and Strategic Issues

Business and Society

Volumn 52, Issue 2, 2013, Pages 318-357

  Gardberg, Naomi A ^a   Newburry, William ^b  

^a CITY UNIVERSITY OF NEW YORK   (United States)

^b FLORIDA INTERNATIONAL UNIVERSITY   (United States)

Author keywords

boycott; marginalization; minority; social movement; strategic issue

Indexed keywords

EID: 84876989156     PISSN: 00076503     EISSN: 14678594     Source Type: Journal    
DOI: 10.1177/0007650309352507     Document Type: Article

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